Channel Marketing Manager at Exclaimer

Feedinkoo; United States; On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, dental and vision cover via U

Company-paid life insurance

401(k) retirement plan with employer{

Job summary

Exclaimer in Boston is seeking an experienced channel and partner marketer to join the Global Channel Marketing team and oversee the channel program globally.

You will collaborate with the global channel sales and marketing teams to drive partner demand, develop campaigns, and enable partners to maximize reach and ROI across markets. The role emphasizes materials creation, events, and cross-functional alignment.

Qualifications

• Proven channel marketing experience in B2B environments.
• Ability to develop campaigns and programs to drive pipeline and revenue.
• Experience with international partner programs and GTM strategies.
• Knowledge of partner ecosystems and go-to-market delivery.

Responsibilities

• Collaborate on development and execution of key components of the partner program including campaign development, content creation and regional partner events.
• Drive creation, alignment, and customization of materials cross-functional for partner use and international markets.
• Develop, manage, and execute end-to-end events to drive awareness and adoption of Exclaimer products.
• Build relationships to ensure awareness of partner programs and drive partner adoption.
• Plan with partners and own MDF campaign strategy and budget allocation.
• Provide regular reporting on results of initiatives and activities.
• Demonstrate past examples of Partner Marketing that drove business growth and ROI.

Skills

Channel marketing experience

Campaign development

Content creation

Event management

Project management

Cross-functional collaboration

Tools

Salesforce

Pardot

Partner portal platforms

Job description

Department: Marketing

Employment Type: Permanent – Full Time

Location: US – Boston

When you join Exclaimer you will join a global award‑winning SaaS provider with an exceptional revenue rate, ambitious growth plans, and an exciting work culture.

Not heard of us? We provide world‑class email signature solutions that let organizations of any size achieve brand consistency, legal compliance, and customer engagement on any device. Designed for Microsoft 365, Google Workplace, and Microsoft Exchange, our solutions are used by over 60,000 customers in 150+ countries. Some of these customers include renowned companies such as Sony, Mattel, Bank of America, NBC, the Government of Canada, the BBC, and the Academy Awards. We have over 300 employees worldwide.

We are seeking an experienced channel and partner marketer to be responsible for working with the Global Channel Marketing team in developing and managing Exclaimer’s channel marketing program and managing the channel marketing team globally. You will work closely with the global channel sales and marketing teams to drive preference and mindshare within the partner community, and enable, equip, and motivate partners to maximise reach and demand for our products.

Key Responsibilities

• Collaborate on the development and execution of key components of the partner program including campaign development, content creation and regional partner events.
• Drive creation, alignment, and customization of materials cross‑functionally for partner use and international markets. Content development includes writing, design, and delivery of content for emails, webinars, seminars, websites/web pages.
• Develop, manage, and execute end‑to‑end virtual and in‑person events to drive awareness and adoption of Exclaimer products including planning, PR/PO/budget management, logistics, internal/external communications, event technology management and ROI measurement.
• Build peer support and relationships internally to ensure awareness of partner programs and campaigns and drive awareness and adoption among partners.
• Partner marketing planning with partners as assigned.
• Owning MDF campaign strategy and budget allocation with selected partners.
• Provide regular reporting on the results of initiatives and activities.
• Ability to demonstrate past examples of Partner Marketing that drove business growth and ROI.

Skills, Knowledge, and Expertise

• Previous Channel Marketing experience in solutions based B2B organizations.
• Demonstrated experience developing channel marketing campaigns and programs to build, meet, and/or exceed pipeline and revenue targets. International experience a plus.
• Deep understanding of channel, partner profiles, partner go‑to‑market, and value delivery.
• Experience and understanding of channel marketing programs for all types of partners including VARs/SIs, MSPs, Distributors and technology partners. Understanding and experience with ecosystem a plus.
• Extensive project and program management skills and proven ability to manage multiple tasks in a fast‑paced environment.
• Proven ability to work effectively with internal cross‑functional teams, external partners, and 3rd party vendors.
• Proactive, self‑directed, sense of ownership and urgency. Team oriented, strong interpersonal skills, communication skills, and demonstrated skill in writing effectively.
• Knowledge of Salesforce, Pardot, and partner portal platform(s).

Benefits

• 20 days paid holiday, plus public holidays – and an additional 10 days paid time off via XFlex.
• Medical, dental and vision cover via United Healthcare.
• Company‑paid life insurance, AD&D, short and long‑term disability insurance, fully funded by Exclaimer.
• Health Savings Account (HSA) with triple tax benefits (HDHP participants).
• 401(k) retirement plan with up to 3.5% employer match.
• 24/7 virtual healthcare through UHC Virtual Visits and HealthiestYou.
• Free subscriptions to Blinkist and Calm.
• Wellbeing support including Real Appeal, Motion, One Pass Select and ClassPass credits.
• Employee Assistance Program (EAP) and Member Assistance Program (MAP) for mental, legal, and financial wellbeing.
• Will preparation, hearing discounts and global travel assistance.

At Exclaimer, inclusion is more than a policy – it’s part of who we are. We’re proud to be an equal opportunity employer and welcome applications from people of all backgrounds, experiences, and identities. We consider all candidates fairly and without discrimination irrespective of ethnicity, race, religion, nationality, age, gender, marital status, disability, neurodivergence, caring responsibilities, sexual orientation, or gender identity. We’re building a culture where everyone feels they belong and can thrive, and we’d love for you to be part of it.

Benefits found in job post: Disability insurance, 401(k).