Channel Marketing Manager

Kerry; Beloit (WI); Hybrid; USD 88,000 - 145,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Paid time off

401(k) plan with employer contribution

Employee Share Plan

Life Insurance

Disability Insurance

Tuition reimbursement

Job summary

Kerry is seeking a Channel Marketing Manager based in Beloit, WI (remote options considered) to drive channel-specific strategies across our Foodservice Brands. You will translate brand priorities into customer-ready programs, sales tools, and activation initiatives while collaborating with Sales and Senior marketing leaders.

With 5+ years in channel or trade marketing, you will build calendars, manage activations, and optimize investments to grow brand visibility and portfolio penetration.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in Channel Marketing, Trade Marketing, Customer Marketing, Brand Marketing, Sales Enablement, Foodservice, Beverage, or CPG.
• Strong understanding of foodservice distribution, distributor marketing, operator needs, customer activation, selling tools, and channel merchandising.
• Experience partnering with Sales, brokers, distributors, customer marketing teams, and cross-functional marketing groups.

Responsibilities

• Develop annual channel marketing strategies aligned to business objectives, portfolio priorities, and AOP plans.
• Identify growth opportunities across broadline, chain, regional, independent, non-commercial, C&U, cash & carry, eCommerce, and emerging channels.
• Translate customer, operator, consumer, and market insights into actionable channel plans, selling stories, and activation presentations.
• Partner with Sales leadership to prioritize investments and optimize growth opportunities.
• Lead customer-specific marketing programs, new product launch activations, seasonal promotions, distributor initiatives, and operator conversion programs.
• Build annual channel activation calendars aligned to innovation launches, seasonal selling opportunities, customer priorities, and commercial focus areas.
• Collaborate with key partners to grow brand visibility, merchandising, menu penetration, and portfolio growth.
• Represent Kerry Foodservice Brands in customer engagements, distributor meetings, sales planning, and partner discussions.
• Develop customer presentations, POS, sales toolkits, merchandising solutions, promotional assets, and customer-ready materials.
• Ensure channel materials align with brand positioning, portfolio priorities, campaign messaging, and Kerry standards.
• Optimize enablement resources based on field feedback, customer needs, usage, and performance.

Skills

Channel Marketing

Trade Marketing

Brand Marketing

Sales Enablement

Project Management

Presentation & Communication

Cross-functional Collaboration

Education

Bachelor’s degree in Marketing/Business/Communications

Job description

Kerry is the world's leading taste and nutrition company for the food, beverage and pharmaceutical industries. Every day we partner with customers to create healthier, tastier and more sustainable products that are consumed by billions of people across the world. Our vision is to be our customers' most valued partner, creating a world of sustainable nutrition. A career with Kerry offers you an opportunity to shape the future of food while providing you opportunities to explore and grow in a truly global environment.

About the role

The Channel Marketing Manager develops and executes channel-specific strategies that drive demand, customer engagement, and commercial growth across Kerry Foodservice Brands. This role connects Brand Marketing and Sales by translating brand priorities into customer-ready programs, sales tools, channel activations, trade show strategies, and marketing initiatives across key foodservice channels.

This position is ideally based in Beloit, WI, but remote candidates will also be considered.

What will you do?

• Develop annual channel marketing strategies aligned to business objectives, portfolio priorities, and AOP plans.
• Identify growth opportunities across broadline, chain, regional, independent, non-commercial, C&U, cash & carry, eCommerce, and emerging channels.
• Translate customer, operator, consumer, and market insights into actionable channel plans, selling stories, and activation presentations.
• Partner with Sales leadership to prioritize investments and optimize growth opportunities.

Customer Marketing & Channel Activation

• Lead customer-specific marketing programs, new product launch activations, seasonal promotions, distributor initiatives, and operator conversion programs.
• Build annual channel activation calendars aligned to innovation launches, seasonal selling opportunities, customer priorities, and commercial focus areas.
• Collaborate with key partners to grow brand visibility, merchandising, menu penetration, and portfolio growth.
• Represent Foodservice Brands in customer engagements, distributor meetings, sales planning, and partner discussions.
• Develop customer presentations, POS, sales toolkits, merchandising solutions, promotional assets, and customer-ready materials.
• Ensure channel materials align with brand positioning, portfolio priorities, campaign messaging, and Kerry standards.
• Optimize enablement resources based on field feedback, customer needs, usage, and performance.

Trade Shows & Events

• Lead trade show activation strategy, planning, execution, and post-event analysis.
• Manage booth strategy, messaging, product focus, promotional materials, customer engagement, lead generation, and follow-up.
• Partner cross-functionally to maximize event impact and ROI.
• Represent Kerry Foodservice Brands at trade shows, customer events, distributor meetings, and industry activations.

What will you need to be successful?

• Bachelor’s degree in Marketing, Business, Communications, Project Management, or related field.
• 5+ years of experience in Channel Marketing, Trade Marketing, Customer Marketing, Brand Marketing, Sales Enablement, Foodservice, Beverage, or CPG.
• Strong understanding of foodservice distribution, distributor marketing, operator needs, customer activation, selling tools, and channel merchandising.
• Experience partnering with Sales, brokers, distributors, customer marketing teams, and cross-functional marketing groups.
• Strong project management, communication, presentation, stakeholder management, and collaboration skills.
• Ability to translate insights, data, performance reporting, customer feedback, and market trends into strategies and recommendations.
• Self-directed, proactive, accountable, detail-oriented, and comfortable managing shifting priorities and ambiguity.
• Availability to travel up to 30%.

Ideal Experience

• Experience in foodservice, beverage, specialty coffee, restaurant, distributor, non-commercial, or eCommerce channels.
• Experience building customer presentations, sales toolkits, POS, merchandising programs, launch assets, and trade show materials.
• Familiarity with sales enablement platforms, content management tools, digital marketing, and marketing technology platforms.
• Experience supporting broadline distributors, chain operators, regional accounts, cash & carry, C&U, healthcare, and independent operator channels.

Compensation Data

The pay range for this position is $88,100 - $144,800 in Annual Salary. Kerry typically does not hire an individual at the top or near the top of the range, as we are a pay-for-performance company, and this range is set to continue to reward performance annually while in role. Compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate within the above range may be influenced by a variety of factors including skills, qualifications, experience, internal equity, and location. In addition, this position is also eligible to earn a performance-based incentive compensation. Kerry offers a competitive benefits package, including medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, Employee Share Plan, Life, disability, and accident insurance, and tuition reimbursement. This job posting is anticipated to expire on 09/28/2026.

Kerry offers a competitive benefits package, including:

• performance-based incentive compensation
• medical
• dental
• vision
• paid time off
• a 401(k) plan with employee and company contribution opportunities
• Employee Share Plan
• Life
• disability
• accident insurance
• tuition reimbursement

Kerry uses artificial intelligence tools to support the review and assessment of applications and assist with scheduling interviews. We do not use AI to make decisions during the interview process. All candidate assessments and hiring decisions are made by our recruitment and leadership teams.

Kerry is an equal opportunity employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age disability, protected veteran status or other characteristics protected by law. Kerry will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditional upon the successful completion of a background investigation and drug screen. Additional information can be found at: Know Your Rights: Workplace Discrimination is Illegal (dol.gov).