Channel Marketing Lead - Cable & Telecom B2B

Redolent Infotech Pvt. Ltd.; San Jose (CA); On-site; USD 90,000 - 120,000; Full time

Job summary

TiVo is seeking a Channel Marketing Manager in San Jose, CA for a 6-month contract. You will lead channel marketing campaigns for cable/telecom, cross-functionally collaborate, and drive programs to educate and excite partners about TiVo-powered entertainment services.

Responsibilities include developing campaigns, coordinating operator programs, creating partner training, and supporting TiVo sales. Strong communication, project management, and self-motivation are essential.

Qualifications

• Direct-to-consumer marketing experience in cable/telecom or subscription services.
• Channel/partner marketing experience in B2B technology.
• Bachelor's degree in Marketing or related field.
• Excellent verbal and written communication and presentation skills.

Responsibilities

• Define and lead creation of channel marketing campaigns.
• Coordinate rollout of campaigns to operators in line with roadmap.
• Package TiVo value prop, drivers, insights and messaging for operators.
• Create training materials for operators' sales teams.
• Manage, replace and roll out new tools for operators.
• Operator management and governance.
• Establish regular communication with operators (webinars, newsletters).
• Onboard and ramp new operators on marketing support.
• Support operator marketing teams on an ongoing basis.
• Support TiVo sales teams on prospects.
• Collaborate with Tech Pubs and Support to package TiVo support for releases.
• Collaborate with Content Partners to create launch kits for operators.

Skills

Direct-to-consumer marketing

Channel/partner marketing

Excellent communications

Cross-functional collaboration

Project management

Self-motivated

Education

Bachelor's degree in Marketing or related field

Job description

TiVo is seeking a Channel Marketing Manager in San Jose, CA for a 6-month contract. You will lead channel marketing campaigns for cable/telecom, cross-functionally collaborate, and drive programs to educate and excite partners about TiVo-powered entertainment services.

Responsibilities include developing campaigns, coordinating operator programs, creating partner training, and supporting TiVo sales. Strong communication, project management, and self-motivation are essential.