Channel Marketing Associate Manager

WD-40 Company (UK); United States; Remote; USD 91,700 - 115,000; Full time

Benefits offered by this job

Medical insurance

Dental and vision insurance

401(k) match

Short-day Fridays

Vacation

Job summary

A leading consumer goods firm is seeking a Channel Marketing Associate Manager to bridge brands and shoppers while developing impactful marketing strategies. This remote role includes responsibilities such as driving growth, leading account-specific marketing activations, and analyzing activation performance. Ideal candidates will have 5-7 years in CPG sales and marketing, a Bachelor’s degree, and excellent communication skills. Salary range is $91,700–$115,000 with additional benefits including medical insurance and profit-sharing.

Qualifications

• 5-7 years of experience in sales and marketing within the CPG industry.
• Ability to work independently on customer-specific marketing plans.
• Demonstrated effective communication across departments.

Responsibilities

• Drive growth through developing channel-specific strategies.
• Lead marketing activations aligned with national campaigns.
• Measure performance of activations and recommend improvements.
• Collaborate with agencies to ensure execution excellence.

Skills

Independently developing marketing plans

Excellent interpersonal skills

Advanced PowerPoint skills

Strong communication skills

Strategic thinking

Education

Bachelor’s degree in marketing, business, or communications

Tools

PowerPoint

Job description

As our Channel Marketing Associate Manager, you’ll be the bridge between our brands and shoppers, turning insights into engaging retail experiences. From building channel strategies to rolling out attention-grabbing activations in stores and online, you’ll flex both your strategic and creative muscles. This is your opportunity to make a real impact on how shoppers connect with our brands—while driving growth, innovation, and profitability.

This is a remote role that gives you flexibility to work from home with 25–45% domestic travel to connect with customers, retail partners, and cross‑functional teams.

What You’ll Be Doing

• Drive Growth: Develop channel and customer‑specific opportunities in collaboration with brand, sales, innovation, digital, research, and supply chain partners.
• Execute with Impact: Lead account‑specific marketing activations—from special packs and POP support to merchandising and displays—aligned with national campaigns, launches, and product initiatives.
• Maximize ROI: Ensure all channel activation plans are delivered on time, within budget, and achieve defined success metrics.
• Leverage Insights: Translate shopper and brand insights into impactful marketing strategies that elevate the in‑store and online experience.
• Partner & Influence: Champion category leadership principles, support joint business planning, and participate in customer sales calls.
• Stay Ahead of Competition: Craft compelling trade narratives to neutralize competitive threats and accelerate growth.
• Analyze & Optimize: Measure the performance of activations, provide post‑campaign analysis, and recommend data‑driven improvements.
• Collaborate with Agencies: Lead and manage agency partnerships to ensure excellence in execution.

What You’ll Bring To The Role

• Bachelor’s degree in marketing, business, communications, or a related field.
• 5‑7 years of relevant experience in sales and marketing in the CPG industry.
• Demonstrated ability to work independently in the creation and execution of customer‑specific marketing activation plans.
• Excellent interpersonal skills and the ability to communicate effectively across all departments.
• Advanced PowerPoint and English writing and communication skills.

Total Rewards

$91,700–$115,000 / year plus 10% – 15% profit‑sharing contribution to your retirement account. Salary is determined by multiple factors including relevant experience, knowledge, skills, other job‑related qualifications, and alignment with market data.

• Medical insurance, 80‑95% company‑paid premium
• Dental and vision insurance
• 401(k) match
• Short‑day Fridays
• Vacation

At WD‑40 Company, we believe that purpose‑driven, passionate people guided by our values create amazing outcomes. Our "why" is refreshingly simple— we exist to create positive lasting memories in everything we do.

Why You Should Apply

• A strong values‑aligned organization where contributions are acknowledged and rewarded, and where 90% of our employees experience a sense of belonging.
• A learning‑based culture where 78% of our team believe they can achieve their career objectives.
• Over 94% employee engagement as of the January 2025 global employee survey results.
• 99% of our people report that they “love to tell people that they work for WD‑40 Company!”

Please, only consider employment with WD‑40 Company if you feel as strongly about our values as we do: We live, breathe, and play by our values every day.

Thank you for considering WD‑40 Company in your career search!

#PositiveLastingMemories

At WD‑40 Company we foster a culture of inclusion where all individuals are recognized, valued, respected, and experience a sense of belonging. All qualified applicants will receive consideration for employment without regard to individual characteristics that make us unique such as our backgrounds, experiences, qualities, talents, traits, beliefs, and preferences.