Audience Editor, Video Platforms

Guardian-News-; New York (NY); Hybrid; USD 110,000 - 115,000; Full time

Benefits offered by this job

Vacation leave

Sick time

401(k) Match

Healthcare coverage

Flexible hybrid schedule

Job summary

Guardian US is seeking a channel manager to oversee end-to-end operation of key social and video channels from publishing to optimisation. You will work across editorial, audience and commercial teams to maximise reach and engagement, with a hybrid New York, NY placement and a salary of $110,000–$115,000.

Responsibilities include publishing across TikTok, Instagram, and YouTube, calendar planning, traffic monitoring, and platform best-practice enforcement, plus collaboration with Guardian

Qualifications

• Excellent writing skills and news judgment.
• Ability to analyze audience trends and communicate insights to journalists.
• Strong SEO knowledge with testing experience.
• Understanding of the Guardian's brand and US video landscape to grow reach.
• Excellent written and verbal communication for headlines and social copy.
• Collaborate effectively across remote and in-person teams.

Responsibilities

• Publish and optimise content across TikTok, Instagram and YouTube with editorial standards.
• Plan publishing calendar and coordinate with editorial, video and partnerships teams.
• Create UTM links, monitor campaign traffic and manage Link in Bio pages.
• Maintain platform best practices and tailor content per channel.
• Escalate reputational or safeguarding issues to the appropriate teams.
• Manage Instagram Highlights, TikTok playlists, and overall channel organisation.
• Coordinate marketing campaigns and sponsored content across social channels.
• Serve as the day-to-day contact with guardian platform partnerships team.

Skills

Excellent writing

Audience insights

SEO optimization

A/B testing

US news media knowledge

Collaboration

Tools

SEO tools

Analytics platforms

Content management systems

Job description

The Guardian is a global news organization that delivers fearless, independent journalism. From breaking news and award-winning investigations to in-depth coverage of technology, sports, film, culture, and lifestyle, the Guardian offers a global view that deepens our audiences' understanding of America and the world.

Headquartered in New York City, Guardian US is an entirely digital operation that seeks to engage US readers by combining the Guardian's international coverage with US voices and expertise. Core coverage areas include US politics, technology, the climate emergency, economic and racial inequality, health, sports, culture, and more. Guardian US launched in 2011 and has bureaus in New York, Washington DC, New Orleans, and Los Angeles. The Guardian is an independently owned, mission-driven organization funded by readers around the globe.

It's the talent, energy, and commitment our people bring to The Guardian that makes us who we are. Across our business, we have some of the most creative thinkers in media and beyond, award-winning journalists, cutting-edge commercial teams, digital talent, and more.

The channel manager oversees the end-to-end operation of our key social/video channels, managing publishing, scheduling, optimisation and platform best practices while working across editorial, audience and commercial teams to maximise reach and engagement.

Department: Editorial
Reports to: Deputy editor/SVP strategy
Location: New York, NY
Hybrid/Remote/In-Person: Hybrid
Terms and conditions: Full-Time, Permanent. News Media Guild role
Annual Salary: $110,000 - $115,000

Responsibilities

• Publishing and optimisation: Managing the end-to-end publishing process across TikTok, Instagram (Feed, Reels and Stories), and YouTube, including post optimisation (keywords, story sharing, A/B testing headlines and thumbnails, and maintaining editorial standards and tone).
• Content scheduling and planning: Managing the publishing calendar and coordinating with editorial, video and partnerships teams to ensure content is delivered on time.
• Traffic management: Creating UTM tracking links, monitoring campaign traffic, and maintaining Link in Bio landing pages.
• Platform best practice: Owning and communicating platform best practices, ensuring content is optimised for each channel rather than simply repurposed.
• Crisis/escalation management: Escalating reputational, legal or safeguarding issues arising from social activity to the appropriate teams.
• Channel housekeeping: Managing Instagram Highlights, TikTok playlists, pinned posts/videos, and overall channel organisation.
• Commercial operations: Coordinating the rollout of marketing campaigns, commercial messaging, and sponsored content across social channels.
• Platform relationships : Acting as the day-to-day contact with the guardian platform partnerships team for operational matters.

Community (with the Community Team)

• Community engagement: Responding to comments, running interactive Story features (polls, Q&As), and surfacing audience insights.
• Comment moderation: Monitoring comment sections to uphold community guidelines and mitigate reputational and legal risks.

Audience (with the audience team)

• Performance reporting: Tracking and reporting on channel and platform performance, providing actionable insights and recommendations.
• Trend spotting: Working with the wider Audience team to monitor platform algorithm changes, emerging trends, and competitor activity, identifying opportunities for producers.

New Channels (with Berger Leadership and Editorial teams)

• Channel launch operations: Collaborating with the Berger leadership team to develop and launch new social channels.

Qualifications

• Excellent writing skills and news judgment.
• Proven track record of analyzing audience trends and clearly communicating insights to journalists.
• Strong understanding of search engine optimization best practices, and experience with relevant tools, particularly for A/B testing content in competitive coverage areas.
• A firm grasp of the Guardian's brand and editorial identity and a strong understanding of the US news media video landscape to find opportunities to experiment and grow.
• Strong written and verbal communication skills, with the ability to craft compelling headlines and engaging social media copy that captures attention and drives traffic.
• Strong interpersonal skills and the ability to work effectively in both remote and in-person team environments, fostering collaboration across departments.

Compensation and benefits

• 25 days of vacation leave in addition to 12 company holidays
• Unlimited sick time
• Employee Assistance Programs
• 401(k) Match
• Subsidized healthcare coverage including medical, vision, and dental
• Medical and Dependent Flexible Spending Accounts
• Generous parental leave with 100% pay
• Long Term and Short Term Disability insurance
• Life insurance
• Commuter benefits
• Wellhub
• Work/Life balance: Flexible hybrid schedule

Culture & wellbeing

We want everyone to feel like they belong at the Guardian and we champion diversity of thought. You will also have the opportunity to hear unique insight from our journalists in our morning conference, a live discussion on the news story of the day.

We offer great tools to help you prioritize your wellbeing including access to Employee Assistance Programs.

Learning & development

We encourage personal and professional growth. Employees have access to a broad range of tools and solutions, and we are happy to support the pursuit of professional qualifications through vocational courses and apprenticeships.

Sustainability

Our goal is to become an environmentally regenerative company and we have signed up to a sustainability vision and strategy to reach it. Find more information about sustainability at GNM here.

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The Guardian is an Equal Opportunity Employer and does not discriminate on the basis of age, color, national origin, ethnic origin, citizenship status, disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state, or local law in its employment policies. In addition, the Guardian will provide reasonable accommodation for qualified individuals with disabilities.

We value and respect all differences (seen and unseen) in all people at the Guardian. We aspire to have inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career development opportunities, their voices are heard and can contribute to our future.