Channel Manager

The Guardian US; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Vacation leave: 25 days + holidays

Employee Assistance Programs

401(k) Match

Healthcare: medical, vision, dental

Flexible Spending Accounts

Parental leave

Job summary

The Guardian US is seeking a channel manager to oversee end-to-end operation of social/video channels, publishing, scheduling, optimisation, and platform best practices. You will work across editorial, audience and commercial teams to maximise reach and engagement.

Location: New York, NY; Hybrid/Remote/In-Person. The role requires excellent writing, audience analysis, and a strong grasp of Guardian's brand in the US video landscape.

Qualifications

• Excellent writing skills and news judgment.
• Ability to analyze audience trends and share insights with journalists.
• Strong understanding of SEO and testing content in competitive areas.
• Familiarity with Guardian's brand and US video landscape.

Responsibilities

• Publish and optimise across TikTok, Instagram, and YouTube with best practices.
• Plan and manage publishing calendar with editorial, video and partnerships.
• Track traffic with UTM links and optimise Link in Bio pages.
• Communicate platform best practices to maximise channel performance.
• Escalate reputational, legal or safeguarding issues as needed.
• Collaborate on channel launches with leadership and editorial teams.

Skills

Excellent writing

Audience insights

SEO best practices

Headlines & social copy

Cross-team collaboration

Remote and in-person teamwork

Tools

A/B testing tools

SEO tools

Job description

The Guardian is a global news organization that delivers fearless, independent journalism. From breaking news and award-winning investigations to in-depth coverage of technology, sports, film, culture, and lifestyle, the Guardian offers a global view that deepens our audiences' understanding of America and the world.

Headquartered in New York City, Guardian US is an entirely digital operation that seeks to engage US readers by combining the Guardian's international coverage with US voices and expertise. Core coverage areas include US politics, technology, the climate emergency, economic and racial inequality, health, sports, culture, and more. Guardian US launched in 2011 and has bureaus in New York, Washington DC, New Orleans, and Los Angeles. The Guardian is an independently owned, mission-driven organization funded by readers around the globe.

It's the talent, energy, and commitment our people bring to The Guardian that makes us who we are. Across our business, we have some of the most creative thinkers in media and beyond, award-winning journalists, cutting-edge commercial teams, digital talent, and more.

The channel manager oversees the end-to-end operation of our key social/video channels, managing publishing, scheduling, optimisation and platform best practices while working across editorial, audience and commercial teams to maximise reach and engagement.

Department: Editorial

Reports to: Deputy editor/SVP strategy

Location: New York, NY

Hybrid/Remote/In-Person: Hybrid

Terms and conditions: Full-Time, Permanent. News Media Guild role

Responsibilities

• Publishing and optimisation: Managing the end-to-end publishing process across TikTok, Instagram (Feed, Reels and Stories), and YouTube, including post optimisation (keywords, story sharing, A/B testing headlines and thumbnails, and maintaining editorial standards and tone).
• Content scheduling and planning: Managing the publishing calendar and coordinating with editorial, video and partnerships teams to ensure content is delivered on time.
• Traffic management: Creating UTM tracking links, monitoring campaign traffic, and maintaining Link in Bio landing pages.
• Platform best practice: Owning and communicating platform best practices, ensuring content is optimised for each channel rather than simply repurposed.
• Crisis/escalation management: Escalating reputational, legal or safeguarding issues arising from social activity to the appropriate teams.
• Channel housekeeping: Managing Instagram Highlights, TikTok playlists, pinned posts/videos, and overall channel organisation.
• Commercial operations: Coordinating the rollout of marketing campaigns, commercial messaging, and sponsored content across social channels.
• Platform relationships: Acting as the day-to-day contact with the guardian platform partnerships team for operational matters.

Community (with the Community Team)

• Community engagement: Responding to comments, running interactive Story features (polls, Q&As), and surfacing audience insights.
• Comment moderation: Monitoring comment sections to uphold community guidelines and mitigate reputational and legal risks.

Audience (with the audience team)

• Performance reporting: Tracking and reporting on channel and platform performance, providing actionable insights and recommendations.
• Trend spotting: Working with the wider Audience team to monitor platform algorithm changes, emerging trends, and competitor activity, identifying opportunities for producers.

New Channels (with Berger Leadership and Editorial teams)

• Channel launch operations: Collaborating with the Berger leadership team to develop and launch new social channels.

Qualifications

• Excellent writing skills and news judgment.
• Proven track record of analyzing audience trends and clearly communicating insights to journalists.
• Strong understanding of search engine optimization best practices and experience with relevant tools, particularly for A/B testing content in competitive coverage areas.
• A firm grasp of the Guardian's brand and editorial identity and a strong understanding of the US news media video landscape to find opportunities to experiment and grow.
• Strong written and verbal communication skills, with the ability to craft compelling headlines and engaging social media copy that captures attention and drives traffic.
• Strong interpersonal skills and the ability to work effectively in both remote and in-person team environments, fostering collaboration across departments.

Compensation and benefits

• 25 days of vacation leave in addition to 12 company holidays
• Employee Assistance Programs
• 401(k) Match
• Subsidized healthcare coverage including medical, vision, and dental
• Medical and Dependent Flexible Spending Accounts
• Generous parental leave with 100% pay
• Long Term and Short Term Disability insurance
• Life insurance
• Work/Life balance: Flexible hybrid schedule

We want everyone to feel like they belong at the Guardian and we champion diversity of thought. You will also have the opportunity to hear unique insight from our journalists in our morning conference, a live discussion on the news story of the day.

We offer great tools to help you prioritize your wellbeing, including access to Employee Assistance Programs.

We encourage personal and professional growth. Employees have access to a broad range of tools and solutions, and we are happy to support the pursuit of professional qualifications through vocational courses and apprenticeships.

Sustainability

Our goal is to become an environmentally regenerative company and we have signed up to a sustainability vision and strategy to reach it. Find more information about sustainability at GNM here.

The Guardian is an Equal Opportunity Employer and does not discriminate on the basis of age, color, national origin, ethnic origin, citizenship status, disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, veteran status, or any other characteristic protected by federal, state, or local law in its employment policies. In addition, the Guardian will provide reasonable accommodation for qualified individuals with disabilities.

We value and respect all differences (seen and unseen) in all people at the Guardian. We aspire to have inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career development opportunities, their voices are heard and can contribute to our future.

We value honesty in your application.

AI generated content must not be presented as your own work. Please review our guidance on the use of AI in your application here.