Channel Manager

North; New York (NY); Hybrid; USD 130,000 - 175,000; Full time

Benefits offered by this job

Unlimited PTO

16 weeks paid parental leave

Two company-wide breaks per year

Aetna Medical PPO plan

Dental and vision insurance

FSA for health expenses and commuter

30 day sabbatical every 4 years

Job summary

North is hiring its first Channel Manager to design and scale the reseller and distribution strategy for cloud partners in a hybrid NYC-based role. You’ll own entry, onboarding, and ongoing relationship management with channel partners, including incentive plans and enablement programs.

You will work closely with the CEO and GTM leadership to turn strategic partnerships into a scalable revenue engine, driving partner-sourced deals and ecosystem development across AWS, GCP, and Azure.

Qualifications

• 5+ years in channel sales, partnerships, or ecosystem management.
• Experience with AWS, GCP, or Azure partner ecosystems.
• Experience building or scaling a reseller/channel program.
• Strong understanding of cloud infrastructure and SaaS revenue models.
• Comfortable owning revenue targets and partner-sourced pipeline.

Responsibilities

• Build the Channel Motion (0→1): design reseller and distribution strategy, define partner tiers and incentives, onboarding and certification frameworks.
• Partner Entry & Activation: recruit and onboard new channel partners, create training materials and sales enablement resources.
• Relationship Management: serve as primary contact for partners, conduct QBRs, track revenue and performance metrics.
• Revenue & Deal Support: collaborate with Sales on partner-sourced/partner-assisted deals, define engagement rules.
• Strategic Ecosystem Development: deepen AWS/GCP/Azure relationships, identify co-marketing opportunities and represent North at events.

Skills

Channel sales

Partnerships

Ecosystem management

Cloud revenue models

Sales targets

Job description

About North Cloud

The public cloud is rapidly evolving, with businesses investing over $200B annually in cloud infrastructure. As AI accelerates demand for scalable compute, cloud costs are rising fast, yet most teams still manage them in spreadsheets.

At North, we’re building the next-generation cloud spend management platform. We give companies real-time visibility, control, and automation over their cloud finances, so they can grow efficiently without waste.

We work across AWS, GCP, and soon Azure, helping technical and finance teams optimize commitments, allocate costs, forecast spend, and automate savings. Backed by top-tier investors and trusted by customers like Brave, The New York Public Library, and SumUp, we’re assembling a world-class team to redefine how businesses manage cloud infrastructure.

About the Role

We’re hiring our first Channel Manager to build and scale North’s reseller and distribution strategy.

This role will own entry, onboarding, and relationship management for cloud resellers, distributors, and strategic ecosystem partners. You’ll design how North works with channel partners from the ground up, defining incentives, enablement, deal flow processes, and ongoing relationship strategy.

This is a high-ownership, builder role. You won’t inherit a mature channel machine, you’ll create it.

You’ll work closely with the CEO, GTM leadership, Sales, and Product to ensure our partner ecosystem becomes a scalable revenue engine.

What You’ll Do

Build the Channel Motion (0→1)

• Design and implement North’s reseller and distribution strategy.
• Identify and prioritize ideal partner profiles (AWS/GCP/Azure resellers, MSPs, FinOps consultants, distributors).
• Define partner tiers, incentives, and compensation structures.
• Establish onboarding, enablement, and certification frameworks.

Partner Entry & Activation

• Recruit and onboard new channel partners.
• Build training materials and sales enablement resources.
• Ensure partners understand North’s product, positioning, and differentiation.
• Drive first deals through new partners to validate and refine the model.

Relationship Management

• Serve as the primary point of contact for reseller and distribution partners.
• Conduct quarterly business reviews (QBRs) and pipeline check-ins.
• Track partner-sourced revenue and performance metrics.
• Maintain high-touch strategic relationships while building scalable systems.

Revenue & Deal Support

• Collaborate with Sales on partner-sourced and partner-assisted deals.
• Develop clear rules of engagement and processes for deal and relationship ownership and work cross-functionally with GTM to ensure smooth lead routing and attribution.

Strategic Ecosystem Development

• Deepen relationships within AWS, GCP, and Azure partner ecosystems.
• Identify co-marketing and co-selling opportunities.
• Represent North at ecosystem events, partner summits, and industry conferences.

What We’re Looking For

• 5+ years in channel sales, partnerships, or ecosystem management.
• Experience working within AWS, GCP, or Azure partner ecosystems.
• Experience building or scaling a reseller/channel program. Strong understanding of cloud infrastructure and SaaS revenue models.
• Comfortable owning revenue targets and partner-sourced pipeline.
• Builder mindset — comfortable operating without rigid structure.
• Excellent relationship management and negotiation skills.
• Strong operational discipline with the ability to design repeatable systems.
• Strong network within the cloud reseller ecosystem.
• Based in NYC and excited to collaborate in-office (Hybrid, Dumbo Brooklyn).

Nice to Have

• Experience at AWS, GCP, Azure, or a major cloud reseller/distributor.
• Background in FinOps, DevOps tooling, or cloud cost optimization.
• Experience working in Series A–C SaaS environments.
• Familiarity with marketplace motions (AWS Marketplace, etc.).
• Experience building partner compensation models from scratch.

Why This Role Matters

Channel will be a core revenue lever for North.

As cloud spend grows and companies seek cost optimization partners, resellers and ecosystem relationships will play a critical role in how customers discover and adopt North.

You’ll help define how we scale beyond direct sales, turning strategic partnerships into a predictable growth engine.

Work Setup

Hybrid role based in New York City, with an office in Dumbo, Brooklyn.

Benefits

• Unlimited PTO
• 16 weeks of paid parental leave (birthing parents receive an additional 4 weeks at 50% pay)
• Two company-wide breaks per year: one around Labor Day and one at the end of the year
• Aetna Medical PPO plan with the majority of the premium covered by North
• Dental and vision insurance
• Flexible spending account (FSA) for health expenses and commuter benefits
• 30 day sabbatical every 4 years

Compensation

• $130,000 – $175,000 base salary + performance-based variable
  Equity included
• (Comp structure flexible depending on seniority and channel experience.)