Champions Program Lead — Customer Advocacy

Triwill Group; Denver (CO); On-site; USD 88,000 - 132,000; Full time

Job summary

Klaviyo's Champions program is a high-ownership, high-visibility role where you elevate the program's prestige, deepen internal activation, and prove its impact in business terms. This IC will regularly represent the Champions program to senior stakeholders across the business.

You will own day-to-day operations, coordinate with Marketing, Product, R&D, CS, and Partnerships to surface Champion voices at key moments—product research, beta testing, case studies, reference calls, events, content,

Qualifications

• 5+ years in customer advocacy, community, or customer marketing in B2B SaaS.
• Experience running structured advocacy programs.
• Ability to lead cross-functional projects and measure ROI.

Responsibilities

• Own the day-to-day operations of the Champions program, including strategic planning, recruitment, onboarding, member communications, events, and overall member engagement.
• Lead cross-functional projects with Marketing, PMM, Product, R&D, CS, and Partnerships to surface Champion voices at key moments—product research, beta testing, case studies, reference calls, events, content, and social media.
• Help shift activation from launch to a more consistent presence earlier in the lifecycle.
• Develop and refine the program's ROI measurement framework to demonstrate business value.
• Support external reputation and visibility by helping members build their professional profile and ensuring the program reflects well on Klaviyo.

Skills

Advocacy programs

Cross-functional leadership

Data-driven decision making

Program management

Communication skills

Budgeting

B2B SaaS experience

Stakeholder management

Job description

Klaviyo's Champions program is a high-ownership, high-visibility role where you elevate the program's prestige, deepen internal activation, and prove its impact in business terms. This IC will regularly represent the Champions program to senior stakeholders across the business.

You will own day-to-day operations, coordinate with Marketing, Product, R&D, CS, and Partnerships to surface Champion voices at key moments—product research, beta testing, case studies, reference calls, events, content,