Champions Program Lead (Customer Advocacy)

Klaviyo; Boston (MA); On-site; USD 88,000 - 132,000; Full time

Job summary

Klaviyo seeks a high-ownership, high-visibility IC to lead the Champions program, a strategic customer advocacy initiative spanning Marketing, Product, R&D, CS and Partnerships. Elevate prestige, improve activation, and prove business impact across the lifecycle.

You will run day-to-day operations, recruitment, onboarding, member communications, and experiences, while shaping measurement frameworks and budget decisions to drive measurable ROI and member recognition.

Qualifications

• 5+ years in customer advocacy, community, customer marketing, or related function (B2B SaaS preferred).
• Experience running or contributing to a structured advocacy or champions-style program within established processes.

Responsibilities

• Own day-to-day operations of the Champions program including strategic planning, recruitment and onboarding, member communications, experiences, and overall member engagement.
• Lead cross-functional projects with Marketing, Product, R&D, CS, and Partnerships to surface Champion voices at key moments (product research, beta testing, case studies, references, events, content, social).
• Develop and maintain the program's measurement framework to demonstrate business value in concrete terms.
• Support external reputation and visibility by helping members build their professional profiles and ensuring the program reflects well on Klaviyo.
• Assist with budget administration and informed spend decisions aligned with program priorities.

Skills

Customer advocacy

Community management

Cross-functional collaboration

Program management

Communication

Budget management

Analytics

Storytelling

Influence and negotiation

Job description

Klaviyo seeks a high-ownership, high-visibility IC to lead the Champions program, a strategic customer advocacy initiative spanning Marketing, Product, R&D, CS and Partnerships. Elevate prestige, improve activation, and prove business impact across the lifecycle.

You will run day-to-day operations, recruitment, onboarding, member communications, and experiences, while shaping measurement frameworks and budget decisions to drive measurable ROI and member recognition.