CEO Personal-Brand Content Strategist & Team Leader

Just Ingredients; Orem (UT); On-site; USD 110,000 - 190,000; Full time

Benefits offered by this job

Competitive salary

Medical, Dental, Life Insurance

401K with company matching

4 weeks accrued PTO

Employee discounts

Fast-paced environment

Purposeful mission for health and well

Job summary

Just Ingredients is seeking a strategic, creative leader to build and scale a high-performing content function. You will own the CEO's personal-platform presence, crafting a multi-channel organic strategy that reflects the brand’s health and wellness mission.

You will lead a team of creators, producers, and designers, ensuring consistent voice, quality, and timely delivery across Instagram, TikTok, and YouTube, while partnering with cross-functional teams.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field; wellness background desirable.
• 10+ years in content creation, social media, or digital marketing with leadership experience.
• Proven track record growing audience or brand presence.
• Experience producing both short-form (Reels, TikTok) and long-form video content; Canva and Adobe Creative Suite skills.
• Deep knowledge of TikTok, Instagram, and YouTube mechanics and trends.
• Strong people-leadership and coaching abilities.
• Excellent written and verbal communication; strategic partner to executives.
• Ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Own end-to-end content strategy and execution for CEO's personal platforms.
• Translate brand goals into multi-platform organic content strategy.
• Set editorial and creative standards to ensure voice and quality across channels.
• Build, lead, and mentor content team; hire, onboard, coach.
• Manage relationships with freelancers/agency partners as needed.
• Own content calendar and production timeline across all channels.
• Partner with Product Development, Customer Support, Design, and Marketing to align with goals.
• Define KPIs and report performance; use analytics to refine strategy.
• Stay ahead of trends; champion new formats and platforms.

Skills

Content strategy

Team leadership

Video production

Social media strategy

Analytics

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Canva

Adobe Creative Suite

Job description

Just Ingredients is seeking a strategic, creative leader to build and scale a high-performing content function. You will own the CEO's personal-platform presence, crafting a multi-channel organic strategy that reflects the brand’s health and wellness mission.

You will lead a team of creators, producers, and designers, ensuring consistent voice, quality, and timely delivery across Instagram, TikTok, and YouTube, while partnering with cross-functional teams.