CDP Platform Engineer - Personalization & Integrations

Synstack Technologies; Massachusetts; On-site; USD 120,000 - 180,000; Full time

Job summary

Synstack Technologies seeks an experienced Support CDP professional to join the Personalization Program. The role covers platform configuration, audience/segmentation build, journey/orchestration support, integrations, enhancements, and ongoing production support across the CDP stack.

You will build and maintain segments, campaigns, governance, and suppression logic, while troubleshooting platform issues end-to-end and collaborating with product/marketing to translate requirements into CDP

Qualifications

• Experience in configuring and maintaining CDP data models and audience definitions
• Proficient in building CDP integrations with Databricks/Delta Lake
• Hands-on experience with AWS MSK/Kafka and real-time data pipelines
• REST API integration with marketing platforms (ESP, push, SMS)

Responsibilities

• Configure and maintain CDP data models, audience/segment definitions, and identity resolution.
• Build and maintain CDP integrations with Databricks/Delta Lake.
• Design and maintain event streaming integration using AWS MSK (Kafka).
• Build, configure, and maintain destination connectors to Adobe Campaign Classic, Airship, and Infobip.
• Build journeys/orchestration logic with governance and suppression across experiences.
• Support integration work for experimentation/personalization layers (e.g., Optimizely, Bloomreach).
• Build ingestion pipelines for engagement feedback loops into Databricks.
• Deliver platform enhancements for new use cases and channels.
• Collaborate with product/marketing to translate requirements into CDP configuration.
• Troubleshoot platform issues and perform root-cause analysis.
• Monitor platform health and data freshness; maintain documentation.
• Participate in vendor sessions to define technical requirements.

Skills

CDP / MarTech platform

Audience/segment building

Identity resolution

Databricks

Delta Lake

AWS MSK / Kafka

REST API integration

Adobe Campaign Classic

API-first architecture

Troubleshooting / RCA

Job description

Synstack Technologies seeks an experienced Support CDP professional to join the Personalization Program. The role covers platform configuration, audience/segmentation build, journey/orchestration support, integrations, enhancements, and ongoing production support across the CDP stack.

You will build and maintain segments, campaigns, governance, and suppression logic, while troubleshooting platform issues end-to-end and collaborating with product/marketing to translate requirements into CDP