CDP Activation Consultant (Adobe RT-CDP)

Horizontal Talent; Denver (CO); On-site; USD 150,000 - 170,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Retirement

Competitive compensation

Job summary

Horizontal Talent is seeking a collaborative CDP Consultant to help clients turn customer data into meaningful marketing outcomes. In this client-facing role, you’ll guide discovery, shape activation strategies, and support the design and delivery of scalable CDP solutions focused on Adobe Real-Time CDP.

You will lead discovery sessions, translate business needs into technical CDP requirements, collaborate with solution architects, manage priorities, and promote responsible data practices.

Qualifications

• 5+ years of experience in an agency or consulting environment with strong client-facing communication skills.
• 3+ years of experience working with customer data platforms, ideally Adobe Real-Time CDP.
• Hands-on experience configuring RTCDP and building complex audiences.
• Strong understanding of modern customer data architecture and activation use cases.
• Ability to translate business goals into technical requirements and practical solutions.
• Experience leading discovery sessions, gathering requirements, and collaborating across technical and business teams.
• Clear communicator who can explain technical concepts in a simple, actionable way.
• Organized, detail-oriented, and able to manage multiple priorities in a fast-moving environment.
• Comfort working in a consulting setting with a proactive, solution-oriented mindset.
• College degree in Marketing, Business, Analytics, Data Science, or a related field

Responsibilities

• Act as a trusted day-to-day platform consultant for clients, offering guidance on CDP capabilities, use cases, and audience activation
• Lead discovery sessions and stakeholder interviews to uncover business goals, data needs, and opportunities for CDP-driven marketing
• Translate business and marketing requirements into clear technical and functional CDP needs across identity resolution, governance, data ingestion, segmentation, and reporting
• Partner with solution architects and engineering teams to support scalable implementation and activation strategies
• Help prioritize initiatives that improve personalization, segmentation, and cross-channel customer engagement
• Define activation approaches across channels such as paid media, email, SMS, and web personalization
• Collaborate with internal teams to document CDP and orchestration solutions and maintain clear platform documentation
• Serve as a subject matter expert on platform capabilities, limitations, and best practices
• Manage incoming platform requests and work with internal partners to support prioritization and delivery
• Support project coordination by working closely with project management teams on timelines and concurrent initiatives
• Provide hands-on support and enablement to client teams so they can confidently use CDP capabilities
• Promote responsible data handling and awareness of information security and privacy requirements throughout the data lifecycle

Skills

Client-facing communication

Discovery leadership

Requirements gathering

Cross-functional collaboration

Storytelling

Marketing analytics

Education

College degree in Marketing, Business, Analytics, Data Science, or related field

Tools

Adobe Real-Time CDP

Adobe Tags

AEP SDK

Google Analytics

Customer Journey Analytics

Tableau

Power BI

Job description

Horizontal Talent is seeking a collaborative CDP Consultant to help clients turn customer data into meaningful marketing outcomes. In this client-facing role, you’ll guide discovery, shape activation strategies, and support the design and delivery of scalable CDP solutions focused on Adobe Real-Time CDP.

You will lead discovery sessions, translate business needs into technical CDP requirements, collaborate with solution architects, manage priorities, and promote responsible data practices.