CCYP Marketing Operations Specialist

IMPULSE UNIVERSE INC; Rosemead (CA); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Company parties

Free food & snacks

Health insurance

Opportunity for advancement

Paid time off

Job summary

CCYP is seeking a highly organized Marketing Operations Specialist to power our digital growth. You will coordinate marketing activities, manage content and campaigns, maintain web properties, and ensure projects move smoothly from planning through execution.

This role requires comfort with multiple digital platforms, attention to detail, and the ability to work across teams. Fluency in English and Chinese is highly preferred for serving North American Chinese audiences.

Qualifications

• Highly organized and detail-oriented with the ability to manage multiple projects and deadlines.
• Working knowledge of modern digital marketing fundamentals including websites, SEO, social media, email marketing, content marketing, video, lead generation, and analytics.
• Comfort learning new software, troubleshooting basic digital issues, and communicating with technical teams.
• Ability to analyze data, prepare reports, and support data-driven decisions.
• Bilingual fluency in English and Chinese (Mandarin reading/writing) is preferred for North American Chinese audiences.

Responsibilities

• Coordinate day-to-day marketing activities, project timelines, internal requests, campaign assets, approvals, and deliverables.
• Maintain and update digital properties, monitor content accuracy and site quality, and coordinate with development resources.
• Review content, information, landing pages, and marketing materials for accuracy and consistency before publication.
• Test, implement, and manage AI tools and automation workflows to support AI-first marketing initiatives.

Skills

Highly Organized

Digital Marketing

Technical Comfort

Analytical Mindset

Bilingual EN/ZH

Job description

Benefits:

• Company parties


• Free food & snacks


• Health insurance


• Opportunity for advancement


• Paid time off

We are looking for a highly organized, detail-oriented Marketing Operations Specialist to help power CCYP’s next stage of digital growth. In this role, you will serve as an integrational member behind our marketing initiatives: managing digital platforms, coordinating content and campaign workflows, maintaining web properties, and ensuring that projects move smoothly from planning through execution. This is an ideal opportunity for someone who enjoys bringing structure to fast-moving environments, is comfortable working across multiple digital platforms, and takes pride in making sure the details are handled correctly.

The Role

• Marketing Operations & Workflow Management: Coordinate day-to-day marketing activities, project timelines, internal requests, campaign assets, approvals, and deliverables to ensure initiatives stay organized and on schedule.


• Website & Digital Property Management: Maintain and update CCYP-owned websites, landing pages, business listings, directories, and other digital properties. Monitor content accuracy, functionality, and overall site quality while coordinating technical issues with internal or external development resources.


• Content & Data Quality Control: Review digital content, business information, landing pages, and marketing materials for accuracy, formatting, consistency, and completeness before publication.


• AI & Marketing Technology Support: Help test, implement, and manage emerging AI tools and automation workflows as CCYP expands its AI-first marketing and business services ecosystem.

Requirements

• Highly Organized & Detail-Oriented: Strong ability to manage multiple projects, deadlines, requests, and digital assets simultaneously without losing attention to detail.


• Digital Marketing Literacy: Working knowledge of modern digital marketing fundamentals, including websites, SEO/AEO, social media, email marketing, content marketing, video, lead generation, and digital analytics.


• Strong Technical Comfort: You do not need to be a developer, but you should be comfortable learning new software, troubleshooting basic digital issues, working with web-based tools, and communicating clearly with technical teams.


• Analytical Mindset: Comfortable working with spreadsheets, reports, performance metrics, and business data to identify issues and support better decision-making.


• Bilingual Ability: Fluency in English and Chinese (Mandarin reading and writing) is highly preferred due to CCYP's focus on the North American Chinese business community and bilingual digital content.

Preferred Qualifications

• Experience supporting an advertising agency, media company, technology company, marketplace, directory, or B2B organization serving small-and-medium businesses.


• Familiarity with AI tools, workflow automation, Answer Engine Optimization (AEO), local search, structured business data, or emerging marketing technologies is a strong plus.

Why CCYP: A Legacy of Excellence, A Future of Innovation

Founded in the 1980s, CCYP has served as the definitive cornerstone of the Chinese-American business community for over four decades. Our history is one of continuous leadership; we have successfully navigated every major economic and technological era, from the foundational days of high-authority print directories to the rapid expansion of the digital age, and now, to the frontier of Agentic AI.

Our success is built on an unparalleled foundation: a 45-year proprietary database that serves as the \"Knowledge Database\" for the North American Chinese business ecosystem. We are currently architecting CCYP's transition into an AI-first B2B ecosystem. From Answer Engine Optimization (AEO) and Verified Business Certification to intelligent business data, digital visibility, web, video, and AI-powered marketing solutions, we are building the operational infrastructure that will empower the next generation of professional services across North America.

Join us as we define the next 20 years of business intelligence.