Category Marketing Intern — Summer Cohort Experience

Self Money Care; Atlanta (GA); On-site; USD 28,000 - 34,000; Full time

Job summary

Genuine Parts Company (GPC) invites you to join its 10-week summer internship in Atlanta as a Category Marketing Intern. The program runs in person from May 24 to July 20, 2027, and offers hands-on experience supporting NAPA merchandise categories.

You will help plan and execute integrated marketing initiatives, gather data, and coordinate across channels. The cohort experience connects interns with leaders and peers, with opportunities for a final presentation to senior leaders.

Qualifications

• Pursuing an undergraduate degree in Marketing, Business, or Communications.
• Interest in Retail, B2B, Category Management, or Integrated Marketing.
• Strong organizational, written and verbal communication skills.
• Proficient with Microsoft Office (Outlook, Word, Excel, PowerPoint).

Responsibilities

• Support development and updates of annual marketing plans for assigned merchandise categories.
• Gather competitive, consumer, financial, and business data to support marketing recommendations.
• Coordinate integrated marketing programs across owned, earned, shared, and paid channels.
• Assist with preparation for supplier discussions and updates related to NAPA marketing initiatives.
• Support creative briefing, asset review, and coordination with internal creative teams.
• Collaborate with Category, Marketing, and cross-functional partners to support program execution.

Skills

Organizational skills

Written communication

Verbal communication

Analytical thinking

Education

Undergraduate student in Marketing/Business/Communications

Tools

Microsoft Excel

Microsoft PowerPoint

Microsoft Word

Outlook

Job description

Genuine Parts Company (GPC) invites you to join its 10-week summer internship in Atlanta as a Category Marketing Intern. The program runs in person from May 24 to July 20, 2027, and offers hands-on experience supporting NAPA merchandise categories.

You will help plan and execute integrated marketing initiatives, gather data, and coordinate across channels. The cohort experience connects interns with leaders and peers, with opportunities for a final presentation to senior leaders.