Category Marketing Intern – Summer Experience

Genuine Parts Company; United States; On-site; USD 25,000 - 33,000; Full time

Job summary

Genuine Parts Company (GPC) invites you to join its 10-week summer internship program in Atlanta. As a Category Marketing Intern, you will support planning, coordination, and execution of integrated marketing initiatives for NAPA merchandise categories, gaining hands-on experience alongside a cohort of fellow interns.

The program emphasizes professional development, leadership exposure, and a collaborative environment, with meaningful projects and a final presentation to senior leaders.]

Qualifications

• Pursuing an undergraduate degree in Marketing, Business, or Communications.
• Interest in Retail, B2B, Category Management, or Integrated Marketing.
• Strong organizational, written, and verbal communication skills.
• Basic proficiency with Microsoft Office (Outlook, Word, Excel, PowerPoint).

Responsibilities

• Support development and updates of annual marketing plans for assigned merchandise categories.
• Gather competitive, consumer, financial, and business data to support marketing recommendations.
• Help coordinate integrated marketing programs across owned, earned, shared, and paid channels.
• Assist with preparation for supplier discussions and updates related to NAPA marketing initiatives.
• Support creative briefing, asset review, and coordination with internal creative teams.
• Collaborate with Category, Marketing, and other cross-functional partners to support program execution.

Skills

Organizational skills

Written communication

Verbal communication

Microsoft Office

Education

Undergraduate degree in Marketing, Business, or Communications

Tools

Microsoft Office

Job description

Genuine Parts Company (GPC) invites you to join its 10-week summer internship program in Atlanta. As a Category Marketing Intern, you will support planning, coordination, and execution of integrated marketing initiatives for NAPA merchandise categories, gaining hands-on experience alongside a cohort of fellow interns.

The program emphasizes professional development, leadership exposure, and a collaborative environment, with meaningful projects and a final presentation to senior leaders.]