Category Marketing Analyst: Strategy & Reporting

The Home Depot; Atlanta (GA); On-site; USD 55,000 - 75,000; Full time

Job summary

The Home Depot is seeking a Category Marketing Specialist to support strategic marketing goals by department. You will provide reporting, analysis, project management support, and centralized tracking to back cross-functional marketing initiatives.

Key duties include tracking competitive activity, aggregating marketing performance, and helping develop the department's strategy playbook. You will manage promotions calendars and maintain promotional references, collaborating with merchandising

Qualifications

• Bachelor's degree in marketing, advertising, or business-related field.
• 1+ years of relevant marketing experience.
• Strong written and verbal communication.
• Experience with cross-functional projects.
• Proficiency in SharePoint, PowerPoint and Excel.

Responsibilities

• Track competitive activity and report weekly for assigned department.
• Collaborate on vendor campaign performance reporting.
• Support development of department strategy playbook.
• Manage internal promo generation/calendar and barcode processes.
• Maintain centralized promotional references and notify stakeholders.
• Report marketing and competitive activity in status updates.
• Contribute to special projects directed by the manager.

Skills

Communication

Organizational skills

Deadline management

Team collaboration

Adaptive mindset

Strategic execution

Attention to detail

Education

Bachelor's degree in marketing/advertising/business

Tools

SharePoint

PowerPoint

Excel

Job description

The Home Depot is seeking a Category Marketing Specialist to support strategic marketing goals by department. You will provide reporting, analysis, project management support, and centralized tracking to back cross-functional marketing initiatives.

Key duties include tracking competitive activity, aggregating marketing performance, and helping develop the department's strategy playbook. You will manage promotions calendars and maintain promotional references, collaborating with merchandising