Category Marketing Specialist

The Home Depot; Atlanta (GA); On-site; USD 55,000 - 75,000; Full time

Job summary

The Home Depot is seeking a Category Marketing Specialist to support strategic marketing goals by department. You will provide reporting, analysis, project management support, and centralized tracking to back cross-functional marketing initiatives.

Key duties include tracking competitive activity, aggregating marketing performance, and helping develop the department's strategy playbook. You will manage promotions calendars and maintain promotional references, collaborating with merchandising

Qualifications

• Bachelor's degree in marketing, advertising, or business-related field.
• 1+ years of relevant marketing experience.
• Strong written and verbal communication.
• Experience with cross-functional projects.
• Proficiency in SharePoint, PowerPoint and Excel.

Responsibilities

• Track competitive activity and report weekly for assigned department.
• Collaborate on vendor campaign performance reporting.
• Support development of department strategy playbook.
• Manage internal promo generation/calendar and barcode processes.
• Maintain centralized promotional references and notify stakeholders.
• Report marketing and competitive activity in status updates.
• Contribute to special projects directed by the manager.

Skills

Communication

Organizational skills

Deadline management

Team collaboration

Adaptive mindset

Strategic execution

Attention to detail

Education

Bachelor's degree in marketing/advertising/business

Tools

SharePoint

PowerPoint

Excel

Job description

Position Purpose: The Category Marketing Specialist supports development & tracking of strategic marketing goals by department. The Category Marketing Specialist will provide reporting / analysis, project management support, and centralized tracking to support cross-functional marketing initiatives.

Key Responsibilities

• 30% Competitive Activity - Track and report on competitive activity, aggregate marketing performance, budget deployment, and progress against strategic priorities by week for assigned department(s) and provide summarized reports to support strategy development
• 20% Collaboration - Collaborate to execute aggregate reporting & analysis on vendor campaign performance for readouts with supervisor & broader merchandising organization
• 20% Strategy - Provide support in developing department overall strategy playbook & strategic event briefs to be leveraged by cross-functional marketing execution teams
• 10% Manage Promotions - Manage internal promo generation/calendar & barcode management processes for assigned department(s), may include coupon process
• 10% Promotional Coverage - Maintain centralized reference documents for promotional coverage & affected SKUs/vendors; notify internal stakeholders as needed when materials are updated
• 5% Reporting - Report out marketing & competitive activity during internal status updates and merchant staff meetings
• 5% Special Projects - Work on special projects as directed Direct Manager/Direct Reports:
• This position typically reports to Senior Manager, Category Marketing
• This position has 0 direct reports Travel

Requirements

• No travel required. Physical

Requirements

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles. Working Conditions:
• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

Preferred Qualifications

• Excellent written and verbal communication skills
• Bachelor's degree in marketing, advertising, or a business-related field
• 1+ years of relevant experience (i.e. advertising, marketing, media, social, or agency roles)
• Experience managing projects and working with cross-functional stakeholders
• Experience with SharePoint, PowerPoint and Excel
• Strong organizational skills & attention to details
• Ability to communicate clearly with teammates and supervisors in both verbal and written communications
• An adaptive mindset and a willingness to learn new skills & processes
• Ability to manage deadlines & milestones across multiple simultaneous projects
• A collaborative approach and willingness to seek help as needed
• A strategic approach to execution, including an ability to identify process improvements Minimum

Education

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job. Preferred

Education

• No additional education Minimum Years of Work

Experience

• 1 Preferred Years of Work

Experience

• No additional years of experience Minimum Leadership

Experience

• None Preferred Leadership

Experience

• None

Certifications

• None Competencies:
• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Drives Results
• Manages Conflict