Category Manager (Lifestyle & Furniture)

Razer USA Ltd; Irvine (CA); On-site; USD 115,000 - 192,000; Full time

Job summary

Razer USA Ltd is seeking a Senior Category Manager for the Lifestyle Furniture Division to lead regional marketing and go-to-market strategies across the Americas. You will partner with global and regional teams to drive market share, launches, and demand generation for Lifestyle, Furniture, and Content Creation products, including gaming chairs, webcams, and microphones.

You will manage annual launch calendars, develop account-specific plans for retail and e-commerce partners like Best Buy and

Qualifications

• 3-5 years of category management experience or a combination of sales and marketing.
• experience in LFD product segments (preferable) or gaming furniture and consumer electronics hardware.
• Working with co-branded licensed products is a plus.
• PC Gamer and/or experience with Esports.
• Must have experience pitching/launching/selling through products in retail and e-commerce and an established record of meeting or exceeding goals.

Responsibilities

• Execute go-to-market strategy across the Americas region to drive sales and profit growth for assigned products.
• Collaborate with regional/global marketing, sales, and product teams to define regional plans and requirements.
• Prepare and present key account sales presentations to retail accounts and end-user customers.
• Plan, coordinate, and attend industry and regional sales events representing the product portfolio.

Skills

Marketing strategy

Category management

Retail & e-commerce

Data analysis

Education

Bachelor's degree in Business

Tools

Excel

Power BI

Job description

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally. Job Responsibilities : Summary The Senior Category Manager for the Lifestyle Furniture Division (LFD) is the regional marketing expert for assigned products. This role is responsible for ensuring that Razer is successful in driving market share through product marketing and management as well as brand and demand generation activities of product in this division. Essential Duties and Responsibilities Execute the go-to-market strategy across the Americas region by creating comprehensive marketing plans and engagements to achieve sales and profit growth objectives of assigned products. Work with regional and global marketing teams, sales, and global business unit teams to define regional marketing and merchandising plans and requirements from supporting teams to achieve objectives. Evangelize the LFD product categories that include Lifestyle (Co-Branded Gaming Peripherals and Soft Goods), Furniture (Gaming Chairs) and Content Creation (Webcams and Microphones) – Train, Educate, and Inform the PR/Sales/Marketing Team. Coordinate, collaborate, and drive execution of LFD product marketing initiatives and business requirements within the regional marketing team through engagement with different functional teams including digital marketing, online merchandising, PR, event planning, partnerships, and retail marketing. Manage and meticulously maintain regional product launch schedule ensuring key dates are met by supporting teams to ensure products are launched on time. Drive quarterly regional brief back process with supporting marketing teams ensuring the plans and strategies are correctly communicated back to the Global Business Unit. Prepare and present key account sales presentations to retail accounts and end-user customers. Plan, coordinate, and attend industry and regional sales events representing LFD product portfolio. Collaborate on game-changing marketing campaigns to drive awareness and demand for products through our partner's online sites and physical stores. Execute impactful product launch plans that will grow Razer’s share of the TAM. Implement promotion plans and strategies based on sales, partner capabilities, and market data analysis. In conjunction with supporting teams, develop and present quarterly LFD regional execution plan. Work with the sales team to define and develop account-specific marketing plans and support across various channels including retail (Best Buy, Walmart, Target, etc.), and e-commerce (Amazon US, CA, and Mexico). Provide regular competitive product and market analysis with US market share tracking, reporting & analysis. Review monthly sales forecasts of assigned product category to identify opportunities for improvement as well as ensure forecasts for new SKUs are aligned with regional product strategy. Other duties as assigned.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 3-5 years of category management experience or a combination of sales and marketing. experience in LFD product segments (preferable) or gaming furniture and consumer computer electronic hardware and accessories. Working with co-branded licensed products is a plus. PC Gamer and/or experience with Esports. Must have experience pitching/launching/selling through products in retail and e-commerce and an established record of meeting or exceeding goals. Strong project management skills. Data-driven mindset and strong analytical skills, able to interpret data, identify problems, and come up with constructive solutions. Exceptional communication, persuasion, and presentation skills. Outstanding teamwork, organizational interpersonal, and problem-solving skills. Passionate, ambitious, self-starter. Education & Experience Bachelor's degree in Business or related field, or equivalent work experience. Travel Requirements Travel required up to 15%.

Travel Requirements

Travel required up to 15%.

Pre-Requisites : Salary Ranges:

$115,054.00 - $191,757.00 (per annum) Disclaimer: Exact compensation may vary based on skills, experience, and location. Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

Are you game? At Razer, you’ll be at the forefront of the most exciting industry in the world: gaming. As gaming evolves, so does the ecosystem that powers it: hardware, software and services. Guided by our mission “For Gamers. By Gamers.”, we create cutting-edge products and experiences that define the ultimate gameplay. Staying true to our mission, we’re relentlessly pushing boundaries and leading the charge in AI for gaming, shaping the future of the industry. At Razer, you won’t just witness this evolution; you’ll help drive it. Joining Razer means being part of a global mission to bring gamers closer to the games they love. Whether you’re crafting the next generation of gaming gear or powering our global operations behind the scenes, you’ll take on meaningful work in a truly international, cross-cultural environment. The journey toward Being Phenomenal isn’t always easy, but gamers excel through teamwork, grit, and problem-solving. Our people are what make Razer exceptional. Together, we’ll take Razer to even greater heights. Razer is proud to be certified a Great Place to Work in both the United States and Singapore, and recognized as a Singapore Top Employer by the Top Employer Institute, reflecting our commitment to making your journey here a rewarding one.

Equal Opportunity Employer At Razer, we believe diverse teams build better ideas and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected by the laws of the countries we operate in. We also provide reasonable accommodations where needed — including for disability or religious practices — so every team member can perform and contribute at their best.