Senior Retail Marketing Manager

Razer Inc.; Irvine (CA); On-site; USD 91,658 - 152,764; Full time

Job summary

Razer Inc. in Irvine, CA, is seeking a Senior Retail Marketing Manager to lead regional retail and channel marketing strategies.

You will own budgets, build campaigns for promoting our gaming hardware and software, and ensure campaigns align with brand guidelines and retailer deadlines. The role requires 5+ years in retail or channel marketing, strong cross‑functional leadership, and excellent communication.

Qualifications

• 5+ years of retail or channel marketing experience with direct ownership of marketing budgets and programs.
• Excellent written and verbal communication skills, including presenting to executive audiences.
• Ability to lead cross-functional initiatives across sales, brand, and retailer/partner accounts.

Responsibilities

• Develops and manages regional retail and channel marketing plans.
• Owns budgets and allocates resources for campaigns and promotions.
• Creates and manages channel partner programs, promotions, contracts, and account activities.
• Forecasts budgets for market development and co‑op investments.
• Analyzes sales and market trends to identify priority channels and targets.
• Liaises between marketing and sales to align plans and activities.
• Guides design teams and agencies to produce POS materials for in-store promotions.
• Prepares and presents performance reports to sales, marketing, and leadership.

Skills

Retail marketing

Budget ownership

Cross-functional leadership

Executive communication

Microsoft Office

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office

Job description

## Senior Retail Marketing ManagerApplylocations: Irvine, CAtime type: Full timeposted on: Posted 2 Days Agojob requisition id: JR2026007607Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is **a place to do great work**, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also **a great place to work,** providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.## **Job Responsibilities :**The Senior Retail Marketing Manager develops and manages Razer's regional retail marketing strategy. This role leads the creation of retail promotional campaigns that build the Razer brand and drive product sell-through at retail, owns the associated budget and resource allocation, and ensures all outputs meet brand guidelines and retailer deadlines.**Essential Duties and Responsibilities*** Develops and implements retail and channel marketing plans that support corporate objectives and grow market share and profitability across products and services.* Develops and manages channel partner programs, promotions, contracts, and account activities.* Forecasts, builds, and manages market development and co-op budgets.* Analyzes sales reports and market trends to identify priority channels and account targets.* Serves as the liaison between marketing and sales to keep marketing plans and sales activities aligned.* Tracks the effectiveness of retail marketing programs and informs pricing, promotion, and program decisions to meet sell-through and ROI goals.* Partners with the internal design team and external agencies to develop promotions and promotional materials that increase sell-through and ROI.* Leads the preparation and delivery of point-of-purchase, point-of-sale, and merchandising materials to distributors, retailers, and store locations to support in-store promotions.* Prepares and presents ongoing performance reports to sales, marketing, and executive leadership.* Other duties as assigned.## Pre-Requisites :**Qualifications**To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.* 5+ years of retail or channel marketing experience, including direct ownership of marketing budgets and promotional programs.* Demonstrated ability to lead cross-functional initiatives across sales, brand, and retailer/partner accounts.* Excellent written and verbal communication skills, including the ability to present to executive audiences.* Proficiency with Microsoft Office (Word, Excel, Outlook, PowerPoint).* Works independently and can prioritize and manage multiple projects concurrently.* Strong organizational and project-management skills.* **Education / Experience**Bachelor's degree in marketing, business, or a related field, or equivalent experience.## **Salary Ranges (per annum):**$91,658.00 - $152,764.00Disclaimer: Exact compensation may vary based on skills, experience, and location.Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.**Are you game?**### About UsAt Razer, you’ll be at the forefront of the most exciting industry in the world: gaming. As gaming evolves, so does the ecosystem that powers it: hardware, software and services. Guided by our mission “**For Gamers. By Gamers**.”, we create cutting-edge products and experiences that define the ultimate gameplay. Staying true to our mission, we’re relentlessly pushing boundaries and leading the charge in AI for gaming, shaping the future of the industry. **At Razer, you won’t just witness this evolution; you’ll help drive it.**Joining Razer means being part of a global mission to bring gamers closer to the games they love. Whether you’re crafting the next generation of gaming gear or powering our global operations behind the scenes, you’ll take on meaningful work in a truly international, cross-cultural environment. The journey toward **Being Phenomenal** isn’t always easy, but gamers excel through teamwork, grit, and problem-solving. Our people are what make Razer exceptional. Together, we’ll take Razer to even greater heights.Razer is proud to be certified a **Great Place to Work** in both the United States and Singapore, and recognized as a **Singapore Top Employer** by the Top Employer Institute, reflecting our commitment to making your journey here a rewarding one.**Equal Opportunity Employer**At Razer, we believe diverse teams build better ideas and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected by the laws of the countries we operate in. We also provide reasonable accommodations where needed — including for disability or religious practices — so every team member can perform and contribute at their best.