Category Management & Shopper Insights Manager

Church & Dwight; Ewing Township (NJ); Remote; USD 120,000 - 160,000; Full time

Job summary

Church & Dwight is seeking a Category Management & Shopper Insights Manager to shape and deliver insight-driven category narratives for Meijer and Publix. The role blends analytics, shopper understanding, and strategic storytelling to influence internal teams and partners, driving category growth across multiple accounts.

You will be the primary category lead, collaborating with Sales, Marketing, and Customer teams to develop growth platforms, translate insights into selling stories, and manage

Qualifications

• Bachelor's degree required.
• 8+ years in the CPG industry.
• 5+ years in Shopper Insights/Category Management.
• Nielsen and/or Circana syndicated data experience required.
• Advanced analytical capabilities required.
• Loyalty card experience is a plus.

Responsibilities

• Translate data, research, and shopper insights into clear category stories for decision-making.
• Build persuasive narratives aligned to customer priorities and deliver presentations in reviews and Joint Business Planning (JBP).
• Lead category growth platforms aligned to SBUs and key customers.
• Partner with Brand, Sales Strategy, and Key Accounts to embed insights into go-to-market strategies.
• Lead customer-facing category reviews and strategic planning sessions.
• Leverage multiple data sources to uncover insights and provide actionable recommendations.
• Monitor competitive activity and develop proactive strategies.

Skills

Analytical thinking

Communication

Storytelling

Creative problem-solving

Leadership

Presentation skills

Influencing

Decision quality

Ambiguity tolerance

Technical analytics

Education

Bachelor's Degree

Tools

Circana data

POS data

Loyalty data

Panel data

POG analytics

Job description

A collective energy and ambition. A place where you can make a real difference.

We're a company that genuinely cares about our people, our products, our consumers and the environment.

Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Job Summary

Church & Dwightisseekinga Category Management and Shopper Insights Manager, to join our team.The Category Management & Shopper Insights Manager is responsible for shaping and delivering compelling, insight-driven category narratives. This role serves as the primary Category Management lead for Meijer across all Church & Dwight categories while supporting a select portfolio of Household and Personal Care categories at Publix.

About the Role

This role blends advanced analytics, shopper understanding, and strategic storytelling to translate complex data into clear, persuasive recommendations that influence both internal stakeholders and external partners. As a trusted advisor to Sales, Marketing, and Customer teams, this leader develops and activates category growth platforms that unlock opportunities, strengthen customer partnerships, and elevate the organization's position as a category thought leader.

Work Environment

• Remote: This role is performed on a remote basis. Occasional attendance atin-personmeetings required as business needs dictate.

Role Accountabilities and Responsibilities

Strategic Storytelling & Influence

• Translate data, research, and shopper insights into clear, compelling category stories that drive decision-making and inspire action
• Build persuasive, fact-based narratives tailored to customer priorities, delivering impactful presentations in line reviews, Joint Business Planning (JBP), and Top-to-Top meetings
• Serve as the voice of the category, connecting shopper behavior, market trends, and retailer strategy into actionable growth opportunities

Category Strategy & Platform Development

• Develop and lead category growth platforms aligned to strategic business units (SBUs) and key customers
• Identify whitespace opportunities and translate them into scalable, customer-ready selling stories

Cross-Functional Leadership

• Partner closely with Brand, Sales Strategy, and Key Account teams to embed category insights into go-to-market strategies
• Act as a trusted resource for cross-functional teams, elevating how insights are used to inform decision-making

Customer Engagement & Execution

• Lead preparation and delivery of customer-facing category reviews, line reviews, and strategic planning sessions
• Maintain strong customer relationships while ensuring adherence to all data-sharing and confidentiality standards

Insights & Analytics Excellence

• Leverage advanced tools and data sources (Circana, POS, loyalty data, panel data, shopper insights, assortment and POG analytics) to uncover meaningful insights
• Synthesize multiple data streams into cohesive narratives, moving beyond reporting to actionable recommendations
• Monitor competitive activity and proactively develop strategies to address risks and capture opportunities

Success Metrics (KPIs)

• Development and quality of category platforms that deliver clear, insight-led growth strategies
• Effectiveness of selling stories in driving category share and supporting successful line reviews
• Growth in distribution, shelf presence and share of space
• Timely and impactful delivery of strategic projects that benefit the broader commercial organization

Travel Requirements

• Travel frequently (approximately 30%) to support in-person customer engagements, retail visits, and key internal meetings
• Flight travel required

What Sets This Role Apart

This role goes beyond analysis-it excels in turning insights into influence. Success is defined not just by what you know, but by how effectively you tell the story, shape the narrative, and drive action across the organization and with customers-both virtually and in person

Skills and Competencies

• Excellent analytical, communication, storytelling, and creative problem-solving skills
• Strong leadership, presentation, and influencing skills
• Action Oriented
• Priority Setting
• Decision Quality
• Dealing with Ambiguity
• Technical & Analytic Skills
• Integrity and Trust

Education and Experience

• Bachelor's Degree Required
• 8+ years of experience in the CPG industry required
• 5+ years in a Shopper Insights/Category Management role in the CPG industry required
• Nielsen and/or Circana syndicated data experience is required
• Advanced Analytical capabilities are required
• Loyalty card experience is also a plus

Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.

For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/