Category Insights Strategist for Retail Growth

The Gorilla Glue Company

Cincinnati (OH)

On-site

USD 90,000 - 130,000

Full time

12 days ago

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Job summary

The Gorilla Glue Company is seeking a Category Insights Manager to lead insights and shopper behavior analyses for the O’Keeffe’s brand across retailers. You will analyze market data, shopper patterns, and competitive landscapes to inform category strategies, assortment, promotions, and distribution, partnering with sales, brand, and SS&P to drive growth.

This role supports SS&P and Sales, delivering brand objectives and collaborating with multifunctional teams to meet customer needs.

Qualifications

Demonstrated proficiency creating inferences/actionable insights from syndicated data and/or customer insights (Nielsen and Luminate/Scintilla experience strongly preferred).
Bachelor’s degree preferred.
7+ years of experience in retail analytics.
Forefront thinking with strong analytic skill set and actionable recommendations.
Experience presenting to and selling with retail customers.
Written and oral communication skills.
Business analytic platform experience (Power BI or other relevant software).
Experience in enterprise data stewardship.
Experienced user of Microsoft Office (Word, Excel, and PowerPoint).

Responsibilities

Full analysis and insights of sales fundamentals to gain share profitability.
Collect and analyze syndicated data (Nielsen, Luminate), retailer data, and internal sales data to identify trends, patterns, and KPIs.
Develop custom reports and dashboards to visualize insights and communicate key findings to stakeholders.
Analyze and define the growth levers relevant to customer with specific focus on the category insights.
Liaison between SS&P and Brand and Sales team focused on specific customer in field and supporting the Sales for category sell in stories.
Collaborate with cross-functional teams to develop category strategies aligned with overall business objectives.
Collaborate with Data Science, Consumer Insights & retailer teams to provide cohesive data attribution for the business and holistic sell-in stories.
Track category performance against key metrics (sales, share) and identify areas for improvement.
Effectively communicate category insights and recommendations to stakeholders across different departments including sales, brand, and SS&P.
Develops business opportunities and strategies to grow brand within category.
Category expert for the Brand and competitive products at a specific customer.
Serves as a key resource for presentations for both internal and external customers.
Other duties assigned by management.
Periodic travel might be required.