Category Insights Leader: Strategy & Data Storytelling

Swire Coca-Cola; Draper (UT); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Swire Coca-Cola is seeking a dynamic Senior Manager to lead the Category Market Insights team and elevate impact across the business. This role will guide category, consumer, and competitive intelligence to shape portfolio and channel strategies.

You will transform data into clear business actions, build a high-performing team, and partner across functions to deliver actionable insights and executive storytelling.

Qualifications

• 6+ years in producing business intelligence and reporting, sales analysis, strategy development and project management.
• 4+ years creating intuitive insights through data visualization (Power BI, Tableau or similar).
• 4+ years using SQL, Python or similar tools to manipulate large data sets for reporting and analytics.
• 4+ years creating compelling storylines from disparate data sources for leadership.
• 4+ years using syndicated data (Nielsen/IRI/Numerator) for strategy development.
• 2+ years designing and executing primary research (qualitative and quantitative).
• 2+ years leading a high-performing team and advancing team capability.
• 1+ years analyzing social media data into actionable insights.
• 1+ years developing advanced analytic models (ML/AI) to answer business questions.

Responsibilities

• Synthesize data sources into compelling storylines for portfolio and channel strategy and present to executives.
• Lead team development to identify actionable insights through end-to-end market and consumer analysis.
• Develop category knowledge using Nielsen, Numerator and customer data for competitive advantage.
• Design, execute, and analyze insights via qualitative or quantitative research (internal or vendor).
• Translate business questions into robust research plans.
• Create a rich repository of research, white papers, and dashboards.
• Lead competitive product monitoring and provide updates to stakeholders.

Skills

Category insights leadership

Executive storytelling

Cross-functional collaboration

Data visualization

SQL

Python

Syndicated data know-how

Team leadership

Education

Bachelor's degree in Business/Marketing/Economics/Statistics

Tools

Power BI

Tableau

SQL

Python

Job description

Swire Coca-Cola is seeking a dynamic Senior Manager to lead the Category Market Insights team and elevate impact across the business. This role will guide category, consumer, and competitive intelligence to shape portfolio and channel strategies.

You will transform data into clear business actions, build a high-performing team, and partner across functions to deliver actionable insights and executive storytelling.