Category Growth Marketing Manager (Remote)

Whatnot; New York (NY); Hybrid; USD 126,000 - 165,000; Full time

Benefits offered by this job

Health Insurance

Work From Home

Parental Leave

401k with employer match

Job summary

Whatnot is a fast-growing live commerce platform seeking a Marketing Manager to drive hyper-growth and help sellers scale across categories. You will design campaigns, manage events, and build creator relationships to boost demand.

You will own cross-channel marketing initiatives, collaborate with social and paid teams, and track KPIs to iterate on strategy in a dynamic startup environment.

Qualifications

• 4+ years of marketing experience in a fast-paced environment.
• Experience at a high-growth startup, marketplace or creator-focused platform is a plus.
• Versatile marketer who can blend strategy and execution across channels.
• Strong project management and cross-functional initiative leadership.
• Data-driven with KPI tracking and performance monitoring.
• Adaptable to a fast-paced startup with limited guidance.

Responsibilities

• Own buyer acquisition across a priority category, devising campaigns and events that generate buzz and grow demand for your category
• Own the end-to-end planning and execution of on-platform events, product releases and other community moments across multiple channels
• Manage a portfolio of influencers, including being the DRI for the relationship, content ideation, execution, and reporting
• Partner with other marketers to develop plans that support tentpole campaigns for your category, along with providing them category insights on an on-going basis.
• Measure and iterate on the effectiveness of category marketing initiatives

Skills

Marketing strategy

Cross-functional leadership

Project management

Data-driven

Channel execution

Tools

SQL

Hex

Sigma

Job description

Whatnot is a fast-growing live commerce platform seeking a Marketing Manager to drive hyper-growth and help sellers scale across categories. You will design campaigns, manage events, and build creator relationships to boost demand.

You will own cross-channel marketing initiatives, collaborate with social and paid teams, and track KPIs to iterate on strategy in a dynamic startup environment.