Remote Category Marketing Manager - Growth & Campaigns

Whatnot; New York (NY); On-site; USD 115,000 - 150,000; Full time

Benefits offered by this job

Health Insurance

Work From Home Support

Parental Leave

401k / Retirement plan

Wellness allowance

Dogfood budget

Job summary

Whatnot is seeking a Category Marketing Manager to drive growth in Canada. You will own campaigns and events, partner with influencers, and craft content across categories to accelerate seller growth on our live commerce platform.

You’ll lead social, PR, and multi-channel strategies, build scalable seller resources, and measure impact with KPIs. A fast-paced startup mindset and hands-on execution are essential for success.

Qualifications

• 6+ years of marketing experience in a fast paced environment.
• Experience at a high-growth startup, marketplace or creator-focused platform is a plus.
• Strong project management skills with ability to own strategy across channels.
• Creative thinker with aptitude for content creation and copywriting.
• Experience tracking KPIs and monitoring marketing program success.

Responsibilities

• Own buyer acquisition campaigns and events across priority categories in Canada.
• Identify PR and influencer opportunities in local market segments.
• Develop and execute social media strategy across multiple channels.
• Build scalable resources and toolkits to help sellers market their channels.
• Measure and iterate on category marketing initiatives.

Skills

Marketing management

KPIs tracking

Project management

Content creation

Copywriting

Growth mindset

Tools

Adobe Creative Suite

Figma

Job description

Whatnot is seeking a Category Marketing Manager to drive growth in Canada. You will own campaigns and events, partner with influencers, and craft content across categories to accelerate seller growth on our live commerce platform.

You’ll lead social, PR, and multi-channel strategies, build scalable seller resources, and measure impact with KPIs. A fast-paced startup mindset and hands-on execution are essential for success.