Category-Defining Growth & Marketing Lead

HartleyCo; San Francisco (CA); On-site; USD 170,000 - 260,000; Full time

Benefits offered by this job

Equity

Job summary

HartleyCo in San Francisco is seeking a Growth & Marketing Lead to define a new category in AI infrastructure. You’ll own positioning, storytelling, launches and the brand, working closely with the founders.

You’ll build the marketing engine from zero, own experiments, content, events and community, and drive pipeline with autonomy and equity in a YC-backed startup shaping conversations across the enterprise AI landscape.

Qualifications

• Experience in an early-stage startup, ideally as one of the first marketing hires.
• Strong product marketing and technical storytelling skills.
• Comfortable marketing to technical audiences including engineers, AI teams or enterprise buyers.
• Someone who enjoys building from zero rather than optimising an existing function.
• High agency, creative thinking and exceptional execution.

Responsibilities

• Define how the market understands a new category within AI.
• Build a brand that technical buyers genuinely trust.
• Create content engineers and founders actually want to read.
• Launch products, campaigns and customer stories.
• Run creative growth experiments that generate attention and pipeline.
• Build community across the AI and Voice AI ecosystem.
• Work directly alongside the founders with genuine ownership from day one.

Skills

Product marketing

Technical storytelling

Startup experience

Ownership & execution

Growth experiments

Brand building

Job description

HartleyCo in San Francisco is seeking a Growth & Marketing Lead to define a new category in AI infrastructure. You’ll own positioning, storytelling, launches and the brand, working closely with the founders.

You’ll build the marketing engine from zero, own experiments, content, events and community, and drive pipeline with autonomy and equity in a YC-backed startup shaping conversations across the enterprise AI landscape.