Category-Building CMO: Industrial Growth & AI Marketing

GVW Group; Birmingham (AL); On-site; USD 220,000 - 320,000; Full time

Benefits offered by this job

Competitive compensation

Performance-based bonuses

Medical, dental, vision coverage

401(k) with 4% company match

8 paid company holidays

Job summary

GVW Group is seeking a transformative Chief Marketing Officer to build a category-defining industrial brand and a scalable growth engine across vocational markets. This leader will shape positioning, demand generation, and field-driven marketing, working directly with fleets, operators, and procurement teams to drive revenue and market leadership.

The role requires 15+ years of marketing leadership, a track record of scaling brands in complex B2B environments, and the ability to deploy

Qualifications

• 15+ years of progressive marketing leadership experience.
• Proven success building and scaling category-defining brands.
• Experience in industrial, automotive, vocational, OEM, or similarly complex B2B sectors.
• Track record of driving pipeline and revenue impact, not just awareness.
• Experience marketing to multi-stakeholder, long-cycle buying environments.
• Experience implementing AI within marketing strategy and operations.

Responsibilities

• Brand building and category leadership across industrial markets.
• Own end-to-end marketing and growth strategy.
• Develop go-to-market strategies by industry, segment, and application.
• Lead demand generation systems including ABM and lifecycle marketing.
• Collaborate with Sales, Service, Product, and Commercial leadership.
• Drive measurable pipeline, revenue growth, and CAC efficiency.

Skills

Brand creation & category leadership

Industrial & vocational market定位

Direct-to-customer & field-driven

Demand generation & revenue growth

AI-enabled marketing strategy

Digital & social brand development

Community, influencer & ecosystem-led

Job description

GVW Group is seeking a transformative Chief Marketing Officer to build a category-defining industrial brand and a scalable growth engine across vocational markets. This leader will shape positioning, demand generation, and field-driven marketing, working directly with fleets, operators, and procurement teams to drive revenue and market leadership.

The role requires 15+ years of marketing leadership, a track record of scaling brands in complex B2B environments, and the ability to deploy