Category Insights Analyst

Terlato; United States; On-site; USD 75,000 - 92,000; Full time

Job summary

A leading company in the Beverage Manufacturing industry seeks a Category Insights Analyst to leverage third-party data for market insights. This role involves synthesizing data to support sales and marketing strategies, focusing on national accounts and competitive analysis. The ideal candidate will possess strong analytical skills and a deep understanding of the beverage alcohol marketplace.

Benefits

Paid Time Off

Medical/Dental/Vision Insurance

401(k)

Qualifications

• 3+ years' experience in a corporate business/financial analyst role preferred.
• Ability to synthesize and analyze data from various sources.

Responsibilities

• Utilizes third-party data resources to provide actionable insights.
• Develops selling stories from data to impact sales.

Skills

Data Analysis

Communication

Strategic Thinking

Business Acumen

Education

Bachelor's Degree

Tools

Nielsen

MS Office Suite

Job description

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This range is provided by Terlato. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$75,000.00/yr - $92,000.00/yr

Position Summary

The Category Insights Analyst’s primary function is to utilize third-party data resources to uncover, synthesize, and communicate market and brand insights to Terlato Sales and Marketing teams. The Category Insights Analyst is responsible for consistently mining insights with respect to Terlato’s corporate brand strategy, and to provide actionable intelligence to support Terlato brands’ distribution development on a national, regional, and market level. This position requires a person to have a deep understanding of the greater Beverage Alcohol marketplace and to create selling stories from data to make a positive impact on sales (with specific focus on National Accounts). In addition, the Category Insights Analyst manages the relationships with our third-party data partners. This role sits within Terlato’s Center of Excellence team, which is responsible for providing the greater Sales and Marketing organization with selling tools to support their daily activities.

Position Responsibilities

• Possesses expert level knowledge of all third-party data resource tools, mechanics, and the types of insights that can be derived from them.
• Resources include, but are not limited to: Nielsen IQ: Discover, SipSource, Somm.ai, etc.
• Focuses research and selling story development across the Terlato portfolio with keen focus on National Accounts.
• Performs regular competitive research to stay on top of industry trends and create compelling selling stories for our brands compared to competitors in the same category.
• Executes deep dives on priority brands, markets, price points, competitive sets, categories, etc. to provide high-level insights to Terlato Leadership, Brand and Sales teams.
• Works closely with their cross-functional counterparts to develop a deep understanding of our brands, their strategic direction, and overall brand programming to give the proper context necessary to provide actionable data insights.
• Utilizes third-party data resources to educate internal sales and brand teams on specific insights within a category, competitive set, price point, varietal, etc. that can be actioned in the market to drive growth and secure new distribution supporting annual goal achievement.
• Leverages third-party data resource visualization tools, excel based scorecards, and power point to masterfully communicate findings with Terlato Leadership, Sales and Marketing teams.
• Presents findings succinctly in-person and via Zoom.
• Thinks creatively in exploring the data available to craft compelling selling stories that Sales and Brand can utilize in market and with our distributor partners to drive distribution.
• Owns the development and monthly publication of scorecards designed to measure performance against key objectives and out annual goals.

Performance Measures:

• Execution: Ability to establish priorities and meet or exceed goals.
• Initiative: Ability to self-direct projects
• Results Orientation: Strong work ethic and drive for successful brand education.
• Judgment: Makes sound business decisions, in a timely, quality manner.
• Budget Management and Resource Utilization: Conscientious and efficient budget management.
• Leadership: Effectiveness in inspiring TWI and distributor partners to perform at maximum capability.
• Teamwork: Ability to work and communicate productively with colleagues and management

Professional Qualifications

• Bachelor's Degree
• 3+ years' experience in a corporate business/financial analyst role preferred
• Ability to clearly synthesize and analyze data from a variety of internal and external data sources
• Advanced knowledge of Nielsen
• Advanced knowledge of other MS Office Suite and/or software applications related to job functions
• Moderate experience/knowledge of the Wine and Spirits industry & National Accounts

Personal Skills and Qualities

• Strong business acumen
• Results orientated
• Strategic thinker
• Excellent oral and written communication
• Concise and articulate communications style
• Demonstrates initiative and is a self-starter
• Commitment to the greater Terlato team
• Ability to forge strong relationships with key stakeholders and across departments
• Ability to identify and communicate relevant and compelling data related to a give Brand
• Adaptability, flexibility, creativity, and problem-solving skills
• Self-motivated with the ability to manage competing priorities on short deadlines
• Positive attitude and approach to others
• Accountability and trust
• Passion for work and the Terlato portfolio

Base Salary Range: $75,000 - $92,000.

We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, length of service, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and many other benefits to eligible employees.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Beverage Manufacturing

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