Category Analyst

Hormel Foods; Edison (NJ); On-site; USD 83,000 - 116,000; Full time

Benefits offered by this job

Relocation assistance

Medical, dental & vision coverage

401(k) with employer match

Bonus eligibility

Job summary

Hormel Foods is seeking a Senior Category Development Analyst for Wakefern/Wegmans accounts with a home-office setup in the Edison, NJ area. The role focuses on full category management, insights, and recommendations to drive retailer goals, with travel to Bethlehem, PA as needed.

The candidate should bring 1+ years of analytics experience, strong communication, and the ability to present to customers. Relocation support to Bethlehem, PA may be offered.

Qualifications

• Bachelor's degree or equivalent experience.
• 1+ years of sales/marketing/analytics experience.
• Pattern of initiative.
• Proven problem solving and decision-making skills.
• Ability to work in a team environment on a variety of complex projects.
• Well-developed interpersonal, organizational skills and analytical skills.
• Well-developed written and verbal communication skills.
• Strong ability to present to and negotiate with the customer.
• Applicants must not now, or at any time in the future, require sponsorship for a work visa.
• Applicants must be authorized to work in the United States for any employer.

Responsibilities

• Conduct full category management reviews, analyze business issues, and provide insights in assortment, pricing, promotion and shelf presentation to drive results.
• Provide periodic and ad-hoc reporting with actionable recommendations and monthly tracking reports.
• Perform competitive and marketplace intelligence, share gap reporting, price gap reporting, and market visits to understand retailer strategies.
• Work with sales team to become an expert in categories and synthesize learnings into clear recommendations.
• Maintain customer service mindset and manage relationships internally and externally with autonomy.
• Champion process improvements and share best practices in Excel, Circana POS/Panel, and data sources.
• Provide leadership to less experienced analysts and assist in training.

Skills

Sales analytics

Circana data

Data presentation

Negotiation

Team collaboration

Problem solving

Communication

Education

Bachelor's degree or equivalent experience

Tools

Circana data

Loyalty card data

Job description

SENIOR CATEGORY DEVELOPMENT ANALYST – RETAIL SALES ANALYTICS – WAKEFERN/WEGMANS – HOME OFFICE (EDISON, NJ)

HORMEL FOODS CORPORATION

To save time applying, Hormel Foods does not offer sponsorship of job applicants for employment-based visas for this position at this time.

ABOUT HORMEL FOODS

Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue across more than 80 countries worldwide. Its brands include Planters®, Skippy®, SPAM®, Hormel® Natural Choice®, Applegate®, Wholly®, Hormel® Black Label®, Columbus®, Jennie-O® and more than 30 other beloved brands. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report, one of America’s most responsible companies by Newsweek, recognized by TIME magazine as one of the World’s Best Companies, and has received numerous other awards and accolades for its corporate responsibility and community service efforts. For more information, visit www.hormelfoods.com.

This position is responsible for the Wakefern & Wegman's accounts in the Northeast.

RESPONSIBILITIES:

• Responsible for conducting full category management reviews, analyzing business issues, and providing business insights and recommendations in the areas of assortment, pricing, promotion and shelf presentation to drive business results utilizing a variety of syndicated and internal data. The Senior Category Development Analyst will work closely with the sales team to lead with insights and to develop appropriate recommendations and actionable plans to achieve both Hormel and retailer goals. For example, the Senior Category Development Analyst may perform assortment analysis, identifying distribution gaps for the retailer and appropriate actions to close said gaps. The findings and plan of actions are then presented independently, or with a Customer Executive at category line review meetings.
• Provides periodic and ad-hoc reporting based on issues discovered in the periodic reports that dig deep into markets and products issues with solid recommendations. Monthly delivery of actionable (actionable=answer the so what + action) tracking reports to include but not limited to: new items and their incrementality and volume transfer; market share; modular tests & new strategies; Pricing/Promotion; ROM performance.
• Responsible for competitive and marketplace intelligence, analysis and reporting. This would include share gap reporting, price gap reporting, and market visits that determine competitive retailer strategies and tactics. For example, the Senior Category Development Analyst will analyze market gap opportunities for the partner retailer. The incumbent would execute a POS and Panel analysis to understand the performance dynamics, and may perform a market visit to understand specific tactics and that support the share advantage.
• Works with and supports the sales team to become an expert in the categories they represent, and demonstrates the ability to synthesize learnings from various sources to create clear, impactful & unbiased recommendations in a visually appealing manner.
• Operates with a customer service mindset and is responsible for relationship management, both internally and externally – and the ability to act with autonomy to understand the resources available to achieve goals.
• Challenges the status quo, embraces technology, puts forward creative ideas, champions and implements process improvements, gathers the ideas of others, demonstrates good judgment about which ideas will work.
• Provide leadership to less experienced Category Analysts and assist in their training. For example, the incumbent will share knowledge in Excel, Circana POS/Panel, Retailer Shoppercard, Numerator and general category management best practice guidelines.

QUALIFICATIONS:

Required

• Bachelor's degree or equivalent experience.
• 1+ years of sales/marketing/analytics experience.
• Pattern of initiative.
• Proven problem solving and decision-making skills.
• Ability to work in a team environment on a variety of complex projects.
• Well-developed interpersonal, organizational skills and analytical skills.
• Well-developed written and verbal communication skills.
• Strong ability to present to and negotiate with the customer.
• Proficient in working with Circana data.
• Applicants must not now, or at any time in the future, require sponsorship for a work visa.
• Applicants must be authorized to work in the United States for any employer.

Preferred

• 2+ years in sales/analytics.
• Strong knowledge of Assortment and Shelving Strategy.
• Proficient in working with Circana or other syndicated data sources.
• Proficient in working with loyalty card data.

LOCATION: Home Office, Edison NJ area. Preference for candidates willing to work on-site out of the Bethlehem, PA Sales Office.

A comprehensive relocation package to the Bethlehem, PA area will be offered, if required.

At Hormel Foods, base pay is one part of our total compensation package and is determined within a range. The base hiring pay range for the Senior Category Development Analyst role is between $82,800 - $115,925 per year, and your actual base pay within that range will depend upon a variety of factors including, but not limited to, job-related knowledge, skill set, level of experience, and geographic market location.

BENEFITS: Other components of Hormel Foods’ total compensation package includes comprehensive medical, dental and vision coverage, discretionary annual merit increases, bonuses and profit sharing, 401(k) with employer match, stock purchase plan, relocation assistance, paid time off, free two-year community/technical college tuition for children of employees, and more.

TRAVEL REQUIREMENTS: 20% of the time; monthly travel to the Bethlehem PA Sales Office; weekly meetings at Wakefern/Wegmans Corporate Headquarters

At Hormel we invite difference and diversity in all aspects. We offer a space of support, understanding, and community. We are committed to the journey! Learn more about our progress here: https://www.hormelfoods.com/about/diversity-and-inclusion/

Hormel Foods provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.