Category Analyst

Wellness Pet Company; Burlington (VT); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading company in natural pet food is seeking a Category Analyst to support sales through data analysis and actionable insights. The ideal candidate will possess strong analytical skills and a consumer-focused mindset, driving growth and collaboration within the team.

Benefits

Comprehensive benefits package

Qualifications

• Experience performing sales ROI analyses.
• Ability to manage large data sets across multiple platforms.

Responsibilities

• Analyze category data to drive growth through actionable insights.
• Implement tools connecting volume and demand at the customer level.

Skills

Data Analysis

Collaboration

Consumer Focus

Education

Bachelor's degree in Business

Bachelor's degree in Finance

Tools

Microsoft Excel

Power BI

CRM tools

Microsoft Access

Job description

About The Wellness Pet Company

The Wellness Pet Company crafts and produces premium natural pet food, treats, and dental chews. We believe that natural, premium nutrition focused on proven health outcomes is the foundation of creating mutual wellbeing for pets and their families. As a community of people, Wellies are positively obsessed about how to win for pets and their parents. We believe in the difference we make every single day, and we know that when we work collaboratively, Wellies are unstoppable — not only in providing the best nutrition to pets, but in building a better tomorrow for pets, their parents, and the world.

Our team is based out of our office in Burlington, Massachusetts, where we work in-office Monday through Thursday each week, and remotely on Fridays. Team members must reside within or be willing to relocate to a commutable distance from our Burlington office.

What You'll Accomplish:

This role reports to the Manager, Sales Strategy Analytics, and supports the sales team by analyzing category data to drive the growth of the Wellness Business through actionable insights. As a Category Analyst, your responsibilities include:

1. Leading the team in identifying, consolidating, analyzing, and understanding business trends, providing strategic direction based on the analysis.
2. Converting sales information into business intelligence to drive revenue and profit.
3. Analyzing and validating consumption/POS data to understand consumer and customer trends.
4. Leading strategic analysis of customer-provided and syndicated data to inform assortment, merchandising, pricing, and shelving decisions, including Plan-o-gram development.
5. Implementing tools that connect volume and demand at the customer level, such as forecasting, merchandising event planning, and consumption models.
6. Maintaining item and store segmentation to support Wellness's analytical tools and software.
7. Assisting in creating tools with sales counterparts to coordinate forecast accuracy.
8. Supporting weekly reporting and ad hoc analytical needs using various analytical tools.
9. Leveraging shopper insights to align strategies and drive execution across the Omni Shopping Environment.

We seek individuals who:

• Always start with the consumer.
• Are dedicated to doing it right the first time.
• Bring their best every day.
• Have an “all-in” mindset.
• Embrace challenges proactively.
• Own their outcomes.
• Give back to their community.

Additional qualifications include:

• Bachelor's degree in Business, Finance, or a related field.
• Familiarity with syndicated data sources like IRI, Nielsen, and customer POS data.
• Ability to manage large data sets across multiple platforms.
• Skill in translating data into actionable plans.
• Experience performing sales ROI analyses.
• Ability to collaborate with internal and external stakeholders.
• Expertise in Microsoft Excel (SUMIFS, Pivot tables).
• Familiarity with planogram planning and drawing.
• Experience with Power BI and CRM tools in the CPG industry.
• Intermediate skills in database management tools like Microsoft Access.

Why Work for Wellness Pet

We care about the wellbeing of our people, their families, and their pets. We offer a comprehensive benefits package to support health, pets, passions, and professional development. Wellness Pet Company is an equal opportunity employer, celebrating diversity and committed to inclusive employment practices.