Career Accelerator Program - Brand Specialist

RiseMe; Dallas (TX); On-site; USD 65,000 - 78,000; Full time

Job summary

Texas Instruments is seeking a Brand Specialist for its 12-month CAP program designed for new graduates. You will drive online marketing programs—digital advertising, email marketing, and content marketing—to build brand awareness, drive traffic, and generate sales from day one.

You will translate ideas into profitable campaigns, analyze performance, and collaborate across teams to ensure consistent storytelling. AI tools may be explored to boost efficiency.

Qualifications

• Bachelor’s degree in business, marketing, communications, public relations, journalism, or related field.
• GPA 3.0/4.0 or higher.

Responsibilities

• Execute online marketing programs to build brand awareness and drive traffic.
• Translate ideas into profitable promotional campaigns.
• Administer online promotions across paid, owned, and earned channels.
• Conduct analysis on program effectiveness and apply findings to improve assets and content.
• Support optimization of marketing programs to improve engagement and sales.
• Collaborate cross-functionally to ensure consistent, compelling brand storytelling.
• Test emerging tools including AI to improve marketing efficiency and effectiveness.

Skills

Digital advertising

Email marketing

Content marketing

Analytics

Cross-functional collaboration

Education

Bachelors in business/marketing/communications

Tools

AI tools

Job description

Change the world. Love your job.

In your first year with TI, you will participate in the Career Accelerator Program (CAP), which provides professional and technical training and resources to accelerate your ramp into TI, and set you up for long-term career success. Within this program, we also offer function-specific technical training and on-the-job learning opportunities that will encourage you to solve problems through a variety of hands-on, meaningful experiences from your very first day on the job. The Communications development program is a 12-month program for new college graduates in the Communications organization.

Position Overview

We're seeking an analytical and enthusiastic recent college graduate to join our team as a Brand Specialist. In this role, you will execute online marketing programs, such as digital advertising, email marketing, and content marketing, to create awareness, drive traffic, and generate sales. You'll gather and translate ideas into profitable, promotional marketing campaigns, and use data to continuously improve program performance.

Key Responsibilities

• Execute online marketing programs, including digital advertising, email marketing, and content marketing, to build brand awareness and drive traffic
• Gather and translate ideas into profitable, promotional marketing campaigns
• Administer and execute online promotions across paid, owned, and earned channels
• Conduct analysis on program effectiveness and apply findings to enhance creative assets and content
• Support optimization of marketing programs to improve engagement and increase sales
• Collaborate cross-functionally to ensure consistent, compelling brand storytelling
• Help test emerging tools and platforms, including AI, to improve marketing efficiency and effectiveness

Qualifications

Minimum requirements:

• Bachelor’s degree in Business administration, Business, Marketing, Communications, Public Relations, Journalism, or related field
• Cumulative 3.0/4.0 GPA or higher

Preferred qualifications

• Hands-on exposure to AI tools and interest in using them to work more efficiently
• Coursework or project experience in statistics, market research, or related analytical methods
• Strong time management skills that enable on-time project delivery
• Demonstrated ability to build strong, influential relationships
• Ability to work effectively in a fast-paced and rapidly changing environment
• Ability to take the initiative and drive for results
• Self-motivated with sound decision-making capabilities

Why TI?

• Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
• We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI
• Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your wellbeing is important to us. Please find our country-specific benefits here

About Texas Instruments

Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, data center, personal electronics and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn moreat TI.com.
Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.