Brand Marketing Specialist — Early Career (CAP Program)

Texas Instruments; Bouchard (TX); On-site; USD 45,000 - 65,000; Full time

Job summary

Texas Instruments in Dallas, TX is seeking a recent college graduate to join the Career Accelerator Program as a Brand Specialist. In this 12-month program, you will receive professional and technical training to accelerate your ramp into TI and set you up for long-term success.

You will execute online marketing programs—digital advertising, email marketing, and content marketing—gather and translate ideas into profitable campaigns, and use data to continuously improve performance while

Qualifications

• Bachelor’s degree in Business administration, Business, Marketing, Communications, Public Relations, Journalism, or related field.

Responsibilities

• Execute online marketing programs, including digital advertising, email marketing, and content marketing, to build brand awareness and drive traffic.
• Gather and translate ideas into profitable, promotional marketing campaigns
• Administer and execute online promotions across paid, owned, and earned channels
• Conduct analysis on program effectiveness and apply findings to enhance creative assets and content
• Support optimization of marketing programs to improve engagement and increase sales
• Collaborate cross-functionally to ensure consistent, compelling brand storytelling
• Help test emerging tools and platforms, including AI, to improve marketing efficiency and effectiveness

Education

Bachelor’s degree in Business administration, Business, Marketing,Communications, Public Relations, Journalism, or related field

Job description

Texas Instruments in Dallas, TX is seeking a recent college graduate to join the Career Accelerator Program as a Brand Specialist. In this 12-month program, you will receive professional and technical training to accelerate your ramp into TI and set you up for long-term success.

You will execute online marketing programs—digital advertising, email marketing, and content marketing—gather and translate ideas into profitable campaigns, and use data to continuously improve performance while