Career Accelerator Program - Brand Specialist

Texas Instruments; Dallas (TX); On-site; USD 52,000 - 76,000; Full time

Job summary

Texas Instruments is launching its Career Accelerator Program for a Brand Specialist. The role focuses on executing digital marketing programs, driving awareness, traffic and sales through email, content, and paid campaigns.

You will translate ideas into profitable campaigns and optimize performance using data-driven insights. You will work across teams to ensure consistent brand storytelling and test new tools, including AI, to improve efficiency and outcomes.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, Public Relations, Journalism, or related field with GPA 3.0/4.0 or higher.

Responsibilities

• Execute online marketing programs, including digital advertising, email marketing, and content marketing, to build brand awareness and drive traffic.
• Gather and translate ideas into profitable, promotional marketing campaigns.
• Administer and execute online promotions across paid, owned, and earned channels.
• Conduct analysis on program effectiveness and apply findings to enhance creative assets and content.
• Support optimization of marketing programs to improve engagement and increase sales.
• Collaborate cross-functionally to ensure consistent, compelling brand storytelling.
• Help test emerging tools and platforms, including AI, to improve marketing efficiency and effectiveness.

Skills

AI tools exposure

Statistics knowledge

Market research

Time management

Relationship building

Initiative

Education

Bachelor’s degree in Business, Marketing, Communications, Public Relations, Journalism, or related field

Job description

Career Accelerator Program - Brand Specialist

Job Description

Change the world. Love your job.

In your first year with TI, you will participate in the Career Accelerator Program (CAP), which provides professional and technical training and resources to accelerate your ramp into TI, and set you up for long-term career success. Within this program, we also offer function-specific technical training and on-the-job learning opportunities that will encourage you to solve problems through a variety of hands-on, meaningful experiences from your very first day on the job. The Communications development program is a 12-month program for new college graduates in the Communications organization.

Position Overview

We're seeking an analytical and enthusiastic recent college graduate to join our team as a Brand Specialist. In this role, you will execute online marketing programs, such as digital advertising, email marketing, and content marketing, to create awareness, drive traffic, and generate sales. You'll gather and translate ideas into profitable, promotional marketing campaigns, and use data to continuously improve program performance.

Key Responsibilities

Execute online marketing programs, including digital advertising, email marketing, and content marketing, to build brand awareness and drive traffic

Gather and translate ideas into profitable, promotional marketing campaigns

Administer and execute online promotions across paid, owned, and earned channels

Conduct analysis on program effectiveness and apply findings to enhance creative assets and content

Support optimization of marketing programs to improve engagement and increase sales

Collaborate cross-functionally to ensure consistent, compelling brand storytelling

Help test emerging tools and platforms, including AI, to improve marketing efficiency and effectiveness

Qualifications

• Bachelor’s degree in Business administration, Business, Marketing,Communications, Public Relations, Journalism, or related field
• Cumulative 3.0/4.0 GPA or higher

Preferred qualifications

• Hands-on exposure to AI tools and interest in using them to work more efficiently
• Coursework or project experience in statistics, market research, or related analytical methods
• Strong time management skills that enable on-time project delivery
• Demonstrated ability to build strong, influential relationships
• Ability to work effectively in a fast-paced and rapidly changing environment
• Ability to take the initiative and drive for results
• Self-motivated with sound decision-making capabilities

About Us

Why TI?

• Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
• We’re different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI
• Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us. Please find our country-specific benefits here

About Texas Instruments

Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, data center, personal electronics and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn moreat TI.com .

Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.