Brand Marketing Associate - Career Accelerator Program

Texas Instruments; Dallas (TX); On-site; USD 52,000 - 76,000; Full time

Job summary

Texas Instruments is launching its Career Accelerator Program for a Brand Specialist. The role focuses on executing digital marketing programs, driving awareness, traffic and sales through email, content, and paid campaigns.

You will translate ideas into profitable campaigns and optimize performance using data-driven insights. You will work across teams to ensure consistent brand storytelling and test new tools, including AI, to improve efficiency and outcomes.

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, Public Relations, Journalism, or related field with GPA 3.0/4.0 or higher.

Responsibilities

• Execute online marketing programs, including digital advertising, email marketing, and content marketing, to build brand awareness and drive traffic.
• Gather and translate ideas into profitable, promotional marketing campaigns.
• Administer and execute online promotions across paid, owned, and earned channels.
• Conduct analysis on program effectiveness and apply findings to enhance creative assets and content.
• Support optimization of marketing programs to improve engagement and increase sales.
• Collaborate cross-functionally to ensure consistent, compelling brand storytelling.
• Help test emerging tools and platforms, including AI, to improve marketing efficiency and effectiveness.

Skills

AI tools exposure

Statistics knowledge

Market research

Time management

Relationship building

Initiative

Education

Bachelor’s degree in Business, Marketing, Communications, Public Relations, Journalism, or related field

Job description

Texas Instruments is launching its Career Accelerator Program for a Brand Specialist. The role focuses on executing digital marketing programs, driving awareness, traffic and sales through email, content, and paid campaigns.

You will translate ideas into profitable campaigns and optimize performance using data-driven insights. You will work across teams to ensure consistent brand storytelling and test new tools, including AI, to improve efficiency and outcomes.