Digital Marketing Specialist

Savvyherb; Northern (KY); Hybrid; USD 55,000 - 75,000; Full time

Job summary

Ayr Wellness is seeking a Digital Marketing Specialist to support daily marketing and retail communications across digital channels. You’ll manage promotional messaging, website and menu updates, and targeted customer campaigns using AIQ and Dutchie, collaborating with Marketing, Retail, and Digital Operations to keep content accurate and on-brand.

The ideal candidate has a bachelor’s in graphic design or related field, 3–4 years of experience (cannabis industry a plus), and proficiency with

Qualifications

• Bachelor’s degree in graphic design or related field.
• 3–4 years of experience, cannabis industry experience a plus.
• Experience with AIQ preferred; Canva experience listed.

Responsibilities

• Daily Sales Communications Support across digital channels.
• Website and content updates reflecting current offers and campaigns.
• Audience segmentation and targeted messaging using marketing platforms.
• Campaign setup, automation, and performance monitoring.

Skills

Cannabis industry experience

Copywriting

Attention to detail

Education

Bachelor’s degree in graphic design or related field

Tools

AIQ

Canva

Monday.com

Job description

• Ayr Wellness is a U.S. multi-state cannabis operator with over 90 licensed retail locations across several states
• They are looking for a Digital Marketing Specialist to support daily marketing and retail communication initiatives
• The role involves managing promotional messaging, website and menu updates, and targeted customer campaigns
• Qualifications include a bachelor's degree in graphic design or related field, 3-4 years of experience, and familiarity with tools like AIQ and Canva.

Ayr Wellness is a leading U.S. multi-state cannabis operator with more than 90 licensed retail locations across Florida, Massachusetts, Pennsylvania, Ohio, New Jersey, Nevada, and soon, Virginia. We cultivate, manufacture, and sell a broad portfolio of high-quality cannabis products, proudly serving both medical patients and adult-use consumers across our markets.

At Ayr, our strength lies in our people. We’re re-imagining how we work across every part of our business, and we’re looking for builders and doers to roll up their sleeves and help shape what’s next.

The cannabis industry is fast-moving, complex, and full of opportunity. Together, we’re not only shaping a company, but also building the future of cannabis. At Ayr you’ll have the opportunity to make a lasting impact while growing your career alongside a company positioning itself for long-term success.

Job Summary

The Digital Marketing Specialist supports the execution of daily marketing and retail communication initiatives across digital channels. This role manages promotional messaging, website and menu updates, and targeted customer campaigns through platforms like AIQ and Dutchie. Partnering closely with Marketing, Retail, and Digital Operations, the Digital Marketing Specialist ensures all content, listings, and campaigns are accurate, engaging, and aligned with AYR’s brand and business priorities.

Duties and Responsibilities

Daily Sales Communications Support

• Assist in creating and distributing daily sales communications across digital channels
• Draft engaging, on-brand copy for promotional messages and brand updates

Website & Content Updates

• Support website maintenance by updating homepage and landing page banners to reflect current offers and campaigns
• Collaborate with design and marketing teams to ensure content accuracy and visual consistency

Audience Segmentation & Targeted Messaging

• Build and manage segmented customer lists within marketing platforms (AIQ experience a plus)
• Create and deploy tailored sends for promotions, sweepstakes, and informational updates

Campaign Setup & Automation

• Support setup, editing, and scheduling of automated campaign flows (Autoconnects, recurring sends, etc.)
• Monitor performance and recommend optimizations for ongoing communications

Listing Management

• Maintain and update brand listings on platforms including Weedmaps, Google My Business, and Yelp
• Refresh business information, imagery, and promotional details regularly
• Assist in maintaining accurate Dutchie menus across all store locations
• Update inventory, product descriptions, and promotional offers to ensure consistency and accuracy

Cross-Functional Collaboration

• Partner closely with Marketing, Retail, and Digital Operations teams to ensure smooth execution of campaigns
• Support project tracking and documentation for ongoing marketing initiatives

Qualifications / Attributes

• Bachelor’s degree in graphic design, Visual Communications, or a related field.
• Experience: 3–4 years (Cannabis industry experience – PLUS)
• Tools: Experience with AIQ preferred. Experience with Monday.com or similar project management software. Canva.
• A proactive, detail-obsessed go-getter who thrives in a fast-paced environment. Confident working independently once aligned on direction and fluent in cannabis culture, trends, and terminology.

Education

• Bachelor’s degree or equivalent combination of work/education experience accepted

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

AYR Wellness is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate on the basis of race, color, religion, creed, national origin, ancestry, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, genetic information, marital status, military or veteran status, or any other protected status in accordance with applicable federal, state, and local laws.

If you're passionate about plant medicine and excited by our mission, we'd love to hear your perspective on how we can best meet your needs.