Cannabis Sales Manager — State Leader

WYLD; New York (NY); On-site; USD 102,000 - 138,000; Full time

Benefits offered by this job

Bonus potential

11 paid holidays

120 hours PTO

16 hours VTO

401K

Health, dental and vision insurance

Job summary

WYLD is seeking a Sales Manager to lead state-level sales strategy and drive revenue within New York. This role will manage a high-performing team, own key accounts, and build strategic partnerships to accelerate growth in a fast-paced cannabis/CPG market.

You will maintain a strong field presence (60-80% in market) and collaborate with internal teams to align distribution, operations, and marketing, ensuring excellence in execution and customer experience across the market.

Qualifications

• 7+ years of direct sales, sales operations, or related field. CPG and wholesaler.
• Progressive sales experience or multi-state or regional leadership preferred.
• Strong understanding of B2B sales, distributor models, and regulated markets (cannabis or CPG strongly preferred)
• Demonstrated ability to develop talent, improve execution, and drive results across diverse markets
• Strong analytical, communication, and decision-making skills
• Comfortable operating in a fast-paced, evolving organization with significant travel
• Must have experience working with a high sense of urgency in a team environment or independently

Responsibilities

• Own overall sales performance within the state, including revenue growth and profitability
• Develop and lead strategic plans that align with company objectives and adapt to evolving market conditions
• Drive consistent execution of sales strategies, ensuring distribution, in-store presence, and customer experience
• Lead, coach, and develop a high-performing sales team, fostering accountability and continuous improvement
• Maintain a strong field presence to stay connected to team execution and market dynamics
• Build and maintain strategic relationships with key accounts, partners, and stakeholders
• Oversee account strategy and execution to support long-term growth and brand positioning
• Serve as a senior point of contact for critical customer needs and opportunities
• Partner with internal teams including Distribution, Operations, Finance, and Marketing
• Support planning, forecasting, and resource allocation to drive execution
• Ensure adherence to company standards, processes, and regulatory requirements
• Leverage data and market insights to inform decisions and communicate performance
• Identify opportunities, risks, and market trends, and translate into strategies
• Take on additional leadership responsibilities and strategic initiatives

Skills

Communication leadership

Urgency & accuracy

English proficiency

Basic math

Confidentiality

Office software

Travel flexibility

Tools

Microsoft Office

Google Workspace

Slack

Jira

Job description

WYLD is seeking a Sales Manager to lead state-level sales strategy and drive revenue within New York. This role will manage a high-performing team, own key accounts, and build strategic partnerships to accelerate growth in a fast-paced cannabis/CPG market.

You will maintain a strong field presence (60-80% in market) and collaborate with internal teams to align distribution, operations, and marketing, ensuring excellence in execution and customer experience across the market.