Cannabis Field Marketing Lead: Retail Activation

Pax; New Jersey; On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Equity

Mileage reimbursement

Benefits

Job summary

PAX is seeking a Field Marketing Manager to bring our brand to life in New Jersey, focusing on licensed dispensaries and priority retail partners. You will turn national brand and product strategies into locally relevant programs that drive awareness, education, trial, and sell-through.

The ideal candidate understands both brands and retail. They will build thoughtful market plans, establish strong relationships with dispensaries and field teams, and personally ensure that activations are

Qualifications

• 5 to 7+ years of experience in field, retail, or experiential marketing for a consumer brand.
• Demonstrated success planning and executing retail programs, activations, and events.
• Strong relationship-building skills across sales, retail, vendors, and external partners.
• Excellent project management skills, with attention to timelines, logistics, and budgets.
• Experience gathering market feedback and translating it into useful business insights.

Responsibilities

• Own how PAX shows up across dispensaries, including merchandising, product visibility, displays, fixtures, signage, POS materials, and other in-store touchpoints.
• Build a regular market visitation cadence, audit execution, and work directly with retail partners to resolve gaps.
• Partner with Sales to prioritize accounts and deploy field resources where they can have the greatest impact on awareness, velocity, and sell-through.
• Support product launches, promotions, and priority campaigns with consistent retail execution.
• Monitor competitive activity and retail trends, translating field observations into recommendations for Sales and Marketing.
• Own the PAX Brand Ambassador program, including recruiting, onboarding, training, scheduling, and ongoing management.
• Set clear brand standards for how ambassadors represent PAX with consumers, budtenders, and retail partners.
• Equip the field team with the product knowledge, tools, talking points, and materials needed to educate consumers and drive conversion.
• Build efficient market coverage plans based on account priorities, sales opportunities, launches, and local events.
• Establish KPIs and track activity, execution quality, and impact.
• Build strong relationships with budtenders, store managers, and other influential retail partners.
• Develop an ongoing budtender engagement strategy spanning product education, training, incentives, sampling or gifting, and relationship-building.
• Create scalable training programs while maintaining the high-touch approach that matters in dispensary retail.
• Gather feedback on products, consumer behavior, competitive activity, and barriers to sell-through.

Skills

Brand partnerships

Retail program management

Event activations

Relationship building

Project management

Communication

Job description

PAX is seeking a Field Marketing Manager to bring our brand to life in New Jersey, focusing on licensed dispensaries and priority retail partners. You will turn national brand and product strategies into locally relevant programs that drive awareness, education, trial, and sell-through.

The ideal candidate understands both brands and retail. They will build thoughtful market plans, establish strong relationships with dispensaries and field teams, and personally ensure that activations are