Retail Marketing Ops Lead - Cannabis

AYR Wellness Inc.; New Jersey; On-site; USD 80,000 - 100,000; Full time

Job summary

A multi-state cannabis company in New Jersey is seeking a Marketing Operations Manager to drive retail marketing initiatives. This role involves overseeing promotional campaigns, managing creative briefs, and collaborating with various teams to enhance brand presence. The ideal candidate has over 5 years of marketing operations experience, particularly in retail, and possesses strong project management and analytical skills.

Qualifications

• 5+ years of experience in marketing operations, with a focus on retail and wholesale.
• Proven experience managing end-to-end marketing campaigns.
• Ability to manage timelines, budgets, and resources effectively.

Responsibilities

• Oversee the planning and execution of promotional campaigns.
• Manage the execution of promotional creative briefs.
• Lead the creation of in-store promotional materials.

Skills

Marketing campaign management

Data-driven decision-making

Project management

Creative problem-solving

Analytics tools (Power BI)

Collaboration

Education

Equivalent combination of work/education experience

Tools

Power BI

Job description

A multi-state cannabis company in New Jersey is seeking a Marketing Operations Manager to drive retail marketing initiatives. This role involves overseeing promotional campaigns, managing creative briefs, and collaborating with various teams to enhance brand presence. The ideal candidate has over 5 years of marketing operations experience, particularly in retail, and possesses strong project management and analytical skills.