Cannabis Dispensary GM - Lead, Optimize & Grow

Vireo; Carlsbad (NM); On-site; USD 50,000 - 61,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

STD

LTD

HSA

FSA

Dependent Care

Voluntary Life

401(k) Match

Job summary

Vireo Health of Rocky Mountain seeks a General Manager to lead the dispensary operations in Carlsbad, NM. You will drive sales, ensure regulatory compliance, manage inventory, and foster a high‑performing team focused on customer satisfaction.

The role requires a strong background in retail management within cannabis or a closely related field, plus experience in budgeting, staff development, and process improvement. Competitive benefits are offered with a disciplinary, HEART‑driven culture.

Qualifications

• Bachelor's degree in business or related field.
• Minimum 5 years retail management experience.
• Cannabis industry experience preferred.
• Customer service and team supervision experience.
• Strong interpersonal and communication skills.

Responsibilities

• Provide strategic direction to the dispensary team and oversee daily operations.
• Ensure operations meet performance metrics and customer expectations.
• Oversee inventory, merchandising, schedules, and staffing.
• Maintain compliance with state/local cannabis regulations and audits.
• Develop budgets, monitor revenue and expenses, and report KPIs.

Skills

Retail management

People management

Customer service

Team leadership

Budget management

Regulatory compliance

Education

Bachelor's degree in business or related field

Tools

HR systems

Time clocks

POS systems

MS Office

Job description

Vireo Health of Rocky Mountain seeks a General Manager to lead the dispensary operations in Carlsbad, NM. You will drive sales, ensure regulatory compliance, manage inventory, and foster a high‑performing team focused on customer satisfaction.

The role requires a strong background in retail management within cannabis or a closely related field, plus experience in budgeting, staff development, and process improvement. Competitive benefits are offered with a disciplinary, HEART‑driven culture.