Canada Growth Marketing Lead — Hybrid

Wise; Austin (TX); Hybrid; USD 139,000 - 191,000; Full time

Job summary

Wise in Austin, TX is seeking a senior Growth Marketing Lead to drive the Canadian expansion, owning new customer acquisition and contribution margin.

You will define the Canadian GTM—messaging, positioning, channel mix, and budget—and partner with London-based channel leads and regional teams to optimize campaigns and features.

Be data-driven, capable of testing, sizing opportunities, and influencing cross-functional partners without direct authority, while representing Canadian customers.

Qualifications

• You are data-driven and use unit economics and payback to guide budget decisions.
• Experience running geo tests and A/B experiments with analytics teams.
• Experience owning a marketing budget and delivering ROI.
• Influential leader who can work across regional and global teams.
• Strong communication with stakeholders.
• Entrepreneurial and self-directed in a matrix org.
• Experience working with Product teams.

Responsibilities

• Define the go-to-market strategy for Wise in Canada, including messaging and budget.
• Own new customer acquisition and contribution margin growth in Canada.
• Build deep understanding of Canadian customers and competitive landscape.
• Collaborate with London-based channel leads on campaign execution.
• Partner with Regional Growth and Product teams on features and promotions.
• Represent Canadian customers and feed insights to product roadmap.
• Review plans and bring depth in acquisition channels.
• Drive credible second opinions for channel performance.

Skills

Data-driven

Budget ownership

Cross-functional leadership

Communication

Growth marketing

Opportunity sizing

Job description

Wise in Austin, TX is seeking a senior Growth Marketing Lead to drive the Canadian expansion, owning new customer acquisition and contribution margin.

You will define the Canadian GTM—messaging, positioning, channel mix, and budget—and partner with London-based channel leads and regional teams to optimize campaigns and features.

Be data-driven, capable of testing, sizing opportunities, and influencing cross-functional partners without direct authority, while representing Canadian customers.