West Region Field Marketing Leader: ABM & High-Touch Events

AHEAD; Phoenix (AZ); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

401(k)

Paid time off

Job summary

AHEAD is seeking a Senior Field Marketing Manager to lead integrated field and regional programs in the West Region, driving brand awareness and pipeline growth.

You will collaborate with sales, product marketing, demand generation, and GTM teams to ensure alignment, run high-impact events, and manage ABM initiatives across regional accounts, while supporting national campaigns and regional budget planning.

Qualifications

• Proven experience developing and executing integrated, ROI-focused marketing and pipeline generation programs.
• Strong knowledge of account-based marketing (ABM) strategies and execution.
• Demonstrated expertise in project management and event execution.
• Familiarity with marketing automation and CRM platforms (Marketo, Salesforce, Demandbase).

Responsibilities

• Develop and execute integrated field and regional marketing strategies for the West Region.
• Design executive engagement programs, including CxO-level experiences and high-touch events.
• Lead regional demand generation and pipeline acceleration initiatives.
• Partner with sales, product marketing, demand generation, and GTM teams for messaging and targeting.
• Build relationships with GTM and technology partners for co-marketing programs.
• Drive ABM strategies focusing on high-value accounts to accelerate sales cycles.

Skills

ROI-focused marketing

ABM

Event execution

Marketing automation

CRM platforms

Tools

Marketo

Salesforce

Demandbase

Job description

AHEAD is seeking a Senior Field Marketing Manager to lead integrated field and regional programs in the West Region, driving brand awareness and pipeline growth.

You will collaborate with sales, product marketing, demand generation, and GTM teams to ensure alignment, run high-impact events, and manage ABM initiatives across regional accounts, while supporting national campaigns and regional budget planning.