Canada-based Senior Manager, Integrated Marketing

Jobgether; United States; Remote; USD 75,000 - 96,000; Full time

Benefits offered by this job

Flexible working environment

Volunteer time off

LinkedIn Learning access

Employee Assistance Program (EAP)

Job summary

Jobgether is seeking a Senior Manager of Integrated Marketing to shape and execute go-to-market strategies for a Canada-based, partner-led initiative. You will lead integrated programs across sales and product to generate demand and strengthen the pipeline.

You will collaborate with Sales, CSM, Product, PMM, and marketing peers to translate opportunities into targeted campaigns, messaging, and narratives using market intelligence and performance data.

Qualifications

• Bachelor’s degree or equivalent practical experience in a related field.
• 7+ years of progressive B2B marketing experience with integrated programs.
• Ability to translate business opportunities into audience strategies and messaging.
• Experience leading integrated programs that drive demand and pipeline.
• Proven cross-functional leadership and stakeholder influence.

Responsibilities

• Develop integrated marketing strategies for growth opportunities with defined audiences and measurable success criteria.
• Partner with Sales, Customer Success, Product, and Marketing to align priorities.
• Recommend campaign priorities and investments based on performance insights.
• Translate objectives and market insights into campaigns, messaging, and narratives.
• Collaborate with Product/PMM to refine position and messaging.
• Coordinate cross-functional campaign planning and resource allocation.
• Establish campaign scopes, timelines, and deliverables.
• Develop budget recommendations and monitor spend versus capacity.
• Evaluate campaigns and channels using performance data to optimize or discontinue.
• Apply AI tools to research, messaging, and analytics with quality checks.
• Track demand-gen and pipeline impact to guide resource direction.
• Provide strategic recommendations to enhance growth opportunities.

Skills

Integrated marketing

B2B marketing

Strategic thinking

Cross-functional leadership

AI in marketing

Budget management

Analytics

Communication

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Marketo

Microsoft Dynamics

Pardot

Salesforce

Job description

Jobgether is seeking a Senior Manager of Integrated Marketing to shape and execute go-to-market strategies for a Canada-based, partner-led initiative. You will lead integrated programs across sales and product to generate demand and strengthen the pipeline.

You will collaborate with Sales, CSM, Product, PMM, and marketing peers to translate opportunities into targeted campaigns, messaging, and narratives using market intelligence and performance data.