Campus Marketing & Operations Manager

Thompson Hospitality; Princess Anne (MD); On-site; USD 70,000 - 100,000; Full time

Job summary

Thompson Hospitality is seeking a Marketing Operations Manager for the University of Maryland Eastern Shore campus dining program. This role blends marketing strategy with hands-on operational delivery to enhance student experiences.

You will lead campaigns across unit marketing, residential dining, retail dining, and catering, partnering with culinary and operations teams to ensure campaigns align with guest experiences and capabilities.

Qualifications

• 3+ years of marketing, hospitality, foodservice, retail, campus engagement, events, operations, or related field.
• Bachelor's degree or equivalent in a related field.
• Strong project management, communication, presentation, and relationship-building skills.
• Experience managing multiple campaigns, programs, events, or business priorities.
• Understanding of digital marketing, social media, promotions, visual merchandising, and guest engagement.
• Ability to use sales, participation, and feedback data to drive decisions.
• Ability to work in both office and active foodservice operation.
• Flexibility for early mornings, evenings, weekends, and special events.

Responsibilities

• Execute the established marketing, promotional, and activation calendar, delivering campaigns and events on schedule.
• Coordinate campus marketing initiatives with culinary, residential dining, retail, catering, and operations teams.
• Support meal plan education, participation, promotion, and sales initiatives.
• Develop relationships with students, campus departments, student leaders, and partners.
• Bring campaigns, programs, events, promotions, and brand activations to life.
• Manage marketing communications, signage, merchandising, planograms, and program standards.
• Train and support managers and student ambassadors on programs and execution.
• Use data to identify opportunities and improve results.
• Support initiatives that drive dining participation, retail revenue, catering sales, and tech adoption.

Skills

Marketing strategy

Operations

Project management

Communication

Relationship building

Digital marketing

Guest engagement

Education

Bachelor's degree in Marketing, Communications, Hospitality, Business, Public Relations

Job description

Thompson Hospitality is seeking a Marketing Operations Manager for the University of Maryland Eastern Shore campus dining program. This role blends marketing strategy with hands-on operational delivery to enhance student experiences.

You will lead campaigns across unit marketing, residential dining, retail dining, and catering, partnering with culinary and operations teams to ensure campaigns align with guest experiences and capabilities.