Ad Campaign Strategist: Digital & Optimization Lead

The Weather Channel; New York (NY); On-site; USD 65,000 - 85,000; Full time

Job summary

The Weather Channel is seeking a Campaign Manager in New York City. This role requires managing ad campaigns across platforms and involves strategic guidance for the Sales team.

The ideal candidate will have a Bachelor’s degree and 3+ years of experience in online advertising, along with strong communication skills. Responsibilities include monitoring campaign performance, providing recommendations, and maintaining relationships within the Sales organization.

This position is crucial for ensuring the successful execution of ad campaigns.

Qualifications

• Minimum of 3 years managing complex operational processes in online advertising or related industry.
• Strong knowledge of campaign lifecycle management and ad sales process.
• Familiarity with online advertising ecosystem and ad systems.

Responsibilities

• Provide strategic guidance to Sales on ad product usage and performance expectations.
• Continuously monitor campaign performance and make optimization recommendations.
• Proactively monitor traffic and provide recommendations to maximize revenue.
• Establish and maintain strong relationships within the Sales organization.

Skills

Campaign lifecycle management

Ad sales process

Online advertising ecosystem

Written and verbal presentation skills

Education

Bachelor's degree in Math, Engineering, Finance or similar discipline

Tools

Doubleclick

Operative

Yieldex

Job description

The Weather Channel is seeking a Campaign Manager in New York City. This role requires managing ad campaigns across platforms and involves strategic guidance for the Sales team.

The ideal candidate will have a Bachelor’s degree and 3+ years of experience in online advertising, along with strong communication skills. Responsibilities include monitoring campaign performance, providing recommendations, and maintaining relationships within the Sales organization.

This position is crucial for ensuring the successful execution of ad campaigns.