Campaign Specialist, ABM

Axis Communications; Chicago (IL); On-site; USD 90,000 - 100,000; Full time

Job summary

An established industry player is seeking a Campaign Specialist to drive engagement through innovative multi-channel marketing strategies. In this pivotal role, you will develop and execute campaigns that align with business objectives while collaborating with creative teams to produce compelling content. You will analyze campaign performance and report insights to stakeholders, ensuring continuous improvement. This role offers an exciting opportunity to influence marketing initiatives in a dynamic environment, where your creativity and strategic thinking will play a crucial part in achieving success. Join a team committed to innovation and excellence in marketing.

Qualifications

• 3+ years of B2B marketing experience and campaign management.
• Proficiency in marketing software and strong copywriting skills.

Responsibilities

• Develop and execute multi-channel marketing campaigns.
• Monitor and optimize campaign performance in real-time.
• Collaborate with cross-functional teams to ensure campaign success.

Skills

B2B Marketing

Campaign Management

Account-Based Marketing (ABM)

Copywriting

Data Analysis

Creative Development

Education

Bachelor’s degree in Marketing

Tools

Google Analytics

CRM Systems

Email Marketing Platforms

Marketing Cloud Account Engagement (Pardot)

Job description

Changes and questions
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This document was last updated on 12 March 2021.

Time left to apply End Date: April 28, 2025 (30+ days left to apply)

Job requisition id R-121708

Job Title

Campaign Specialist, ABM

Job Description

Axis Communications is looking for an experienced campaign specialist responsible for developing and executing multi-channel marketing campaigns that drive engagement, generate leads, and achieve business objectives. This role involves strategic planning, creative development, and performance analysis to ensure the success of marketing initiatives in the region.

Candidate must be willing to work in an office environment, as this is not a remote opportunity.

Key Responsibilities:

Campaign Planning and Strategy

• Develop comprehensive campaign strategies aligned with business goals and target audience.
• Strategize and execute account-based marketing (ABM) campaigns targeting greenfield and white space accounts in alignment with sales targets.
• Identify opportunities for cross-selling and upselling to existing customers.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Define campaign objectives, key performance indicators (KPIs), and budgets.

Creative Development

• Write persuasive and compelling email/ad copy that captures the attention of recipients and prompts action.
• Collaborate with creative teams to develop compelling content, including advertisements, social media posts, email newsletters, and landing pages.
• Ensure all campaign materials adhere to brand guidelines and messaging consistency.

Execution and Management

• Oversee the day-to-day execution of campaigns across various channels (digital, print, social media, etc.).
• Coordinate with internal teams and external vendors and agencies to ensure timely and successful campaign launches.
• Monitor and optimize campaign performance in real-time to achieve desired outcomes.

Analysis and Reporting

• Track and analyze campaign metrics and performance data to assess effectiveness and ROI.
• Prepare regular reports and presentations for stakeholders, highlighting key insights and recommendations for improvement.
• Conduct post-campaign evaluations to identify successes and areas for optimization.

Collaboration and Communication

• Work closely with cross-functional teams, including marketing leadership, sales, product marketing, and segment marketing, to ensure alignment and integration of campaigns.
• Maintain effective communication with stakeholders, providing updates and addressing any concerns.

Industry Trends

• Stay updated on industry trends, emerging technologies, and best practices in marketing and campaign management.
• Implement innovative approaches and tools to enhance campaign effectiveness.

Education and Experience

• Bachelor’s degree in marketing or related field.
• 3+ years of B2B marketing experience.
• 3+ years of experience in campaign management or account-based marketing (ABM).
• Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, email marketing platforms, etc.).
• Marketing Cloud Account Engagement (formerly Pardot) experience preferred.
• Proven copywriting skills.
• Ability to interpret data and make data-driven decisions.
• Creativity and attention to detail.

Reports to Manager, Field Marketing

Location: Chicago, IL

Education: BS/BA Degree in Marketing or relevant discipline

Travel Requirement: Expected travel time for this position is approximately 10% annually.

Salary Range: $90K-$100K depending on location and experience.

Type of Employment

Permanent Employment

Posting End Date

2025-04-27

Certain roles at Axis require background checks, which means applicable verifications will be done in these recruitments. Notice will be provided before we take any action.

About Axis Communications

We enable a smarter, safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader, we offer solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications.

With around 4500 committed employees in over 50 countries, we collaborate with partners worldwide. Together, we thrive in our friendly, open, and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion, diversity, and sustainability, we consistently seek to develop our skills and way of working.

Let’s create a smarter, safer world.

For more information about Axis, please visit our website www.axis.com.

Listen to Get To Know Axis – Podcast.