Campaign Specialist, ABM

Axis Communications; Chicago (IL); On-site; USD 90,000 - 100,000; Full time

Job summary

An innovative firm is seeking a Campaign Specialist to lead multi-channel marketing efforts that drive engagement and generate leads. In this role, you will create strategic campaign plans, develop compelling content, and analyze performance metrics to ensure success. You will collaborate with diverse teams to align marketing initiatives with business objectives while staying updated on industry trends. If you are passionate about marketing and ready to make a significant impact, this opportunity is perfect for you. Join a dynamic team and take your career to the next level in a vibrant office environment.

Qualifications

• 3+ years of experience in campaign management or ABM.
• Proficiency in marketing software and strong copywriting skills.

Responsibilities

• Develop and execute multi-channel marketing campaigns.
• Monitor and optimize campaign performance in real-time.
• Collaborate with cross-functional teams for campaign alignment.

Skills

Campaign Management

Account-Based Marketing (ABM)

Copywriting

Data Analysis

Creativity

Education

Bachelor's degree in marketing or related field

Tools

Google Analytics

CRM systems

Email marketing platforms

Marketing Cloud Account Engagement (Pardot)

Job description

Create, execute, and optimize—make your mark as a Campaign Specialist at Axis Communications!!!

Axis Communications is looking for (3) experienced campaign specialists responsible for developing and executing multi-channel marketing campaigns that drive engagement, generate leads, and achieve business objectives. This role involves strategic planning, creative development, and performance analysis to ensure the success of marketing initiatives in the region.

Candidate must be willing to work in an office environment.

Key Responsibilities:

Campaign Planning and Strategy

• Develop comprehensive campaign strategies aligned with business goals and target audience.
• Strategize and execute account-based marketing (ABM) campaigns targeting greenfield and white space accounts in alignment with sales targets.
• Identify opportunities for cross-selling and upselling to existing customers.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Define campaign objectives, key performance indicators (KPIs), and budgets.

Creative Development

• Write persuasive and compelling email/ad copy that captures the attention of recipients and prompts action.
• Collaborate with creative teams to develop compelling content, including advertisements, social media posts, email newsletters, and landing pages.
• Ensure all campaign materials adhere to brand guidelines and messaging consistency.

Execution and Management

• Oversee the day-to-day execution of campaigns across various channels (digital, print, social media, etc.).
• Coordinate with internal teams and external vendors and agencies to ensure timely and successful campaign launches.
• Monitor and optimize campaign performance in real-time to achieve desired outcomes.

Analysis and Reporting

• Track and analyze campaign metrics and performance data to assess effectiveness and ROI.
• Prepare regular reports and presentations for stakeholders, highlighting key insights and recommendations for improvement.
• Conduct post-campaign evaluations to identify successes and areas for optimization.

Collaboration and Communication

• Work closely with cross-functional teams, including marketing leadership, sales, product marketing, and segment marketing, to ensure alignment and integration of campaigns.
• Maintain effective communication with stakeholders, providing updates and addressing any concerns.

Industry Trends

• Stay updated on industry trends, emerging technologies, and best practices in marketing and campaign management.
• Implement innovative approaches and tools to enhance campaign effectiveness.

Education and Experience:

• 3+ years of experience in campaign management or account-based marketing (ABM).
• 3+ years of B2B marketing experience.
• Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, email marketing platforms, etc.).
• Marketing Cloud Account Engagement (formerly Pardot) experience preferred.
• Proven copywriting skills.
• Ability to interpret data and make data-driven decisions.
• Creativity and attention to detail.
• Bachelor’s degree in marketing or related field.

Openings: (3)

Reports to: Manager, Field Marketing

Location: Chicago, IL & Irvine, CA & Dallas, TX

Travel Requirement: Expected travel time for this position is approximately 10% annually.

Salary Range: $90K-$100K depending on location and experience.