Campaign PMO-General Operations

Menlo Ventures; San Francisco (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

Menlo Ventures is seeking a proactive Campaign Manager to own LazMall platform campaigns from inception to completion, including thorough post-campaign analysis to derive actionable insights.

You will monitor ongoing campaign performance with accurate data tracking, translate results into recommendations, collaborate with stakeholders across functions, and optimize landing pages to improve merchandising and buyer engagement.

Qualifications

• Bachelor's degree in Business Management, Consumer behaviour, Marketing or related field.
• 1–2 years of campaign management/e-commerce project management experience; fresh grads welcome.
• Excellent written and verbal English communication skills.
• Strong analytical skills; proficient in Excel and PowerPoint.

Responsibilities

• Own, plan and manage LazMall campaigns end-to-end from inception to completion, including post-campaign analysis.
• Monitor performance with data tracking and analysis; translate data into actionable insights and recommendations.
• Proactively implement innovative campaign mechanics and strategies to improve performance and buyer engagement.
• Coordinate with multiple stakeholders across functions to ensure seamless planning, execution and delivery of campaigns.
• Be the go-to expert on the system’s modules to drive optimal merchandising and design on campaign landing pages.
• Develop understanding of the end-to-end customer shopping journey and recommend strategies to elevate the overall experience.

Skills

Campaign management

Data analysis

Excel

PowerPoint

English communication

Multitasking

Education

Bachelor's degree in Business/Marketing

Tools

Excel

PowerPoint

Job description

Job Description

• Own, plan and manage LazMall platform and brand Campaigns end-to-end; from inception to completion, including conducting thorough post-campaign analysis to derive actionable insights
• Monitor the performance of on-going campaigns through accurate data tracking and analysis, and translate these data into meaningful insights & actionable recommendations to optimise campaign results effectively
• Proactively recommend and implement innovative Campaigns mechanics and strategies to enhance performance and drive buyer engagement
• Coordinate and collaborate with multiple stakeholders across various functions in the organization to ensure seamless planning, execution and delivery of platform and brand campaigns
• Be the go-to expert on the system’s functional and non-functional capabilities, including its individual modules, to drive optimal merchandising and design on campaign landing pages
• Develop understanding of the end-to-end customer shopping journey and recommend actionable strategies at each touchpoint to elevate overall customer experience

Job Requirements

• A Bachelor degree in Business Management, Consumer behaviour, Marketing or related field
• At least 1 to 2 years of experience in campaign management and/or e-commerce project management. Fresh graduates are also welcome to apply.
• Highly energetic, self-motivated and proactive
• Strong passion for e-commerce and understanding of the consumer journey
• Proven ability to handle multiple tasks, prioritize effectively and meet tight deadlines
• Exceptional English written and verbal communication skills
• Strong analytical skills with proficiency in Microsoft Excel and PowerPoint
• Organized and structured, ability to identify business needs