Omnichannel Campaign Manager

PowerToFly; Illinois; On-site; USD 120,000 - 160,000; Full time

Job summary

AbbVie, a global biopharma company, is seeking a Manager, Omnichannel Campaign Management to lead end-to-end implementation of brand omnichannel campaigns within Marketing Communications. You will partner with cross-functional teams and agency partners to ensure on-time delivery and operational excellence in regulated marketing.

The role requires strong project management, attention to detail, and the ability to navigate complex stakeholder networks.

Qualifications

• Bachelor's degree in marketing, business, or communications.
• 5+ years in campaign or project management in regulated industries.
• Experience managing multi-channel campaigns with cross-functional teams.
• Proficiency with Smartsheet, Workfront, or Asana.

Responsibilities

• Manage Digital Lab execution of assigned brand omnichannel campaigns, ensuring seamless implementation, timely delivery, and risk mitigation.
• Develop and maintain detailed implementation plans, roadmaps, and timelines for campaigns across Digital Lab channels.
• Drive day-to-day campaign progress, monitoring dependencies, resolving roadblocks, and managing risks.
• Identify changes in scope, risks, and issues, escalating or implementing corrective actions as needed.
• Coordinate with cross-functional Digital Lab teams, BTS, APEX, and digital agency partners to ensure execution excellence.
• Utilize Smartsheets and other project management tools to track campaign status, milestones, and deliverables.

Skills

Campaign management

Project management

Cross-functional coordination

Digital marketing

Communication skills

Education

Bachelor's degree in Marketing, Business Administration, or Communications

Tools

Smartsheet

Adobe Workfront

Asana

Job description

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onLinkedIn,Facebook,Instagram,XandYouTube.

Job Description

The Manager, Omnichannel Campaign Management, is a critical execution-focused role within AbbVie's Marketing Communications team, responsible for managing the end-to-end implementation planning of brand omnichannel campaigns. This role partners with multiple internal marketing teams and agency partners to ensure seamless campaign execution, on-time delivery, and operational efficiency. The ideal candidate brings strong project management expertise, cross-functional coordination skills, and a passion for operational excellence in pharmaceutical marketing.

Responsibilities

Campaign Execution & Risk Management

• Manage Digital Lab execution of assigned brand omnichannel campaigns, ensuring seamless implementation, timely delivery, and risk mitigation
• Develop and maintain detailed implementation plans, roadmaps, and timelines for assigned campaigns across Digital Lab channels
• Drive day-to-day campaign progress, monitoring dependencies, proactively resolving roadblocks, and managing risks
• Identify changes in scope, risks, and issues, escalating or implementing corrective actions as needed
• Coordinate with cross-functional Digital Lab teams, Business Technology Services (BTS), APEX (where appropriate), and digital agency partners to ensure execution excellence
• Utilize Smartsheets and other project management tools to track campaign status, milestones, and deliverables

Campaign Process Support & Standardization

• Support evaluation of campaign implementation effectiveness to identify efficiency improvements and lessons learned
• Contribute to process standardization by following established playbooks, implementation guides, and RACI models
• Champion automation efficiency initiatives and adopt AI tools and advanced project management platforms
• Partner with Marketing Operations on project management technology usage and optimization
• Document campaign processes, learnings, and best practices for continuous improvement

Stakeholder Collaboration & Communication

• Collaborate with Omnichannel Experience Leads to ensure implementation aligns with brand campaign needs and strategic direction
• Communicate campaign execution updates effectively, providing regular progress reports, risk assessments, and key learnings
• Partner with DMS channel teams to gather timelines, understand channel-specific requirements, and build comprehensive implementation plans
• Connect Omnichannel Experience teams and Lab Capability teams for channel-specific questions on costs, timelines, and data requirements
• Maintain effective working relationships with A3 creative agency and Marketing Operations to ensure alignment on deliverables and review processes

Qualifications

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field
• 5+ years of experience in campaign management, project management, or marketing operations, preferably within pharmaceutical, healthcare, or regulated industries
• Demonstrated experience managing multi-channel marketing campaigns with cross-functional teams
• Proficiency in project management tools such as Smartsheet, Adobe Workfront, Asana, or similar platforms
• Strong understanding of digital marketing channels including email, web, social, and display advertising
• Experience working in matrixed organizations with multiple stakeholders
• Excellent organizational skills with ability to manage multiple campaigns simultaneously
• Strong communication and interpersonal skills with ability to build effective working relationships
• Detail-oriented with strong problem-solving abilities

Preferred Qualifications

• Experience in pharmaceutical or healthcare marketing
• Knowledge of medical/legal review processes for promotional materials
• Familiarity with CRM systems and marketing automation platforms
• Experience with Agile or other project management methodologies
• Exposure to AI-driven project management tools
• Understanding of creative agency processes and workflows

Key Competencies

• Campaign execution and project management
• Cross-functional coordination and collaboration
• Attention to detail and process adherence
• Proactive problem-solving and risk management
• Effective communication and stakeholder engagement
Adaptability and flexibility in dynamic environments
• Continuous improvement mindset
• Technical aptitude with project management tools

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law:

• The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.Individualcompensation paid within this range will depend on many factors including geographic location, andwemayultimatelypaymore or less than the posted range. This range may bemodifiedin thefuture.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical/dental/visioninsurance and 401(k) to eligibleemployees.
• This job is eligible toparticipatein our long-term incentiveprograms.

Note: No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive,benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employeeremainsin the Company's sole andabsolutediscretion unless and until paid andmay bemodifiedat the Company’s sole and absolute discretion, consistent withapplicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

What AbbVie Has to Offer

Our work can—and does—have a tangible, lasting impact on millions of people. But it’s not just the results that matter. How we achieve them matters, too. Leading with purpose, we work to build a more sustainable future for generations to come. We do that by putting our expertise, resources and talent to work to make a real difference for patients, communities and our world.