Campaign Marketing and Operations Manager - TikTok Local Services

TikTok Inc.; Seattle (WA); Sur place; USD 151 000 - 258 000; Plein temps

Avantages offerts par ce poste

Health insurance

Dental & vision

401(k) match

Parental leave

Disability coverage

Life insurance

Wellbeing benefits

Paid holidays

Paid sick days

Paid personal time

Résumé du poste

TikTok Inc. is seeking a seasoned Local Services marketer to plan and execute local service campaigns aimed at driving engagement and revenue.

You will oversee budgets, goals, and post-campaign analysis while coordinating with creators, product teams, and merchant development to optimize content distribution. The role demands strong analytical skills, excellent communication, and the ability to work both independently and with cross-functional teams in a fast-paced environment.

Qualifications

• 5+ years of experience running end-to-end campaigns tied to revenue, sales, and/or GMV.
• Strong analytical skills and ability to translate data into actionable insights.
• Excellent communication and presentation skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Responsabilités

• Plan and implement local service campaign strategies based on business goals and ramp platform resources to guarantee engagement.
• Manage end-to-end marketing campaigns including budget planning, goal setting, resource allocation and post-campaign analysis.
• Collaborate with creator operations, product and merchant development to leverage local service content distribution strategy through platform campaigns/events.

Connaissances

Campaign management

Data analysis

Communication

Independent work

Cross-functional collaboration

Formation

Bachelor's degree in business/marketing

Description du poste

With the mission of "Inspiring New Life and Helping Good Business", Local Services is committed to becoming the most trusted local services platform for users and partners.

Responsibilities

• Plan and implement local service campaign/event strategies based on business goals, ramp up platform resources, such as product, creator, KOL, to guarantee engagement.
• Responsible for managing the end-to-end marketing campaigns for local services, including budget planning, goal setting, resource allocation, and post-campaign analysis. Good ability to abstract general insights and strategies to support business development.
• Collaborate with creator operations, product and merchant business development to leverage local service content distribution strategy through platform campaign/events.

Minimum Qualification(s)

• Bachelor's degree in business, marketing, or a related field.
• 5+ years of experience in running end-to-end campaigns tied to revenue, sales, and/or GMV, operations, content marketing, transactional marketing, and experience in lifestyle business/e-commerce.
• Strong analytical skills and ability to translate data into actionable insights.
• Excellent communication and presentation skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred Qualification(s)

• Data-driven mindset and strong analytical skills; ability to interpret data, identify problems, and develop constructive solutions.
• Excellent negotiation skills and cross-functional collaboration and integration capabilities.
• Clear logic, strong execution ability, strong self-drive, and good creativity.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $151050 - $258400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.