Product Operation Manager-GPS-TikTok Local Service

TikTok Inc.; San Jose (CA); On-site; USD 108,000 - 209,000; Full time

Job summary

TikTok Inc. is seeking a Location Permission Growth & Creative Strategy professional in San Jose, CA, to design user-facing mechanisms and growth levers that increase location permission opt-in rates.

You will experiment with in-app narratives, incentives, and contextual triggers to improve LBS signal coverage. Responsibilities include owning Local Services campaign operations, driving key metrics, and building data dashboards to identify growth opportunities; translating goals into scalable

Qualifications

• 3+ years in operations, growth, strategy or campaign management at internet companies.
• Proven track record of driving business metrics through campaigns or growth initiatives.
• Strong learning agility and ownership mindset; able to drive projects forward in a fast-paced environment.
• Excellent cross-functional communication and stakeholder management; coordinate multiple teams and initiatives end-to-end.
• Strong data literacy and structured thinking; comfortable using data to define problems and decisions.
• Goal-driven, resilient and detail-oriented; able to balance long-term strategy with hands-on execution.

Responsibilities

• Design location permission growth mechanisms using user behavior insights and data.
• Lead end-to-end Local Services campaigns from planning to review and iteration.
• Build dashboards and conduct A/B tests to optimize campaigns and user experience.
• Translate business goals into scalable, compliant and user-friendly campaign solutions.

Skills

Growth metrics

Campaign management

Cross-functional communication

Data literacy

Ownership mindset

Structured thinking

Education

Bachelor's degree or above

Tools

SQL

Dashboards

Job description

Responsibilities

About the Team
With the mission of "Inspiring New Life and Helping Good Business", Local Services is committed to becoming the most trusted local services platform for users and partners.

In Local Services, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative.

At the same time, Local Services creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency.

Job Description

Location Permission Growth & Creative Strategy

• Based on user behavior insights, content understanding and data analysis, design creative user-facing mechanisms, activities and growth levers to increase location permission opt-in rate.
• Continuously experiment with in-app narratives, incentives, and contextual triggers to drive user consent and improve LBS signal coverage.

Local Services Campaign & Activity Operations

• Own end-to-end operations of Local Services / LBS campaigns, including activity planning, execution, iteration and performance review.
• Drive key business metrics such as location permission opt-in rate, user location accuracy, and other core funnel indicators through structured campaign operations.

Data-Driven Optimization & Experimentation

• Build and maintain campaign monitoring frameworks and KPI dashboards
• Conduct data analysis, A/B testing and post-campaign reviews to identify growth opportunities, extract insights, and continuously optimize campaign strategy, mechanics and user experience.

Business Problem Solving & Scaling

• Translate complex business goals and privacy constraints into scalable, compliant and user-friendly campaign solutions.

Qualifications

Minimum Qualifications

• Bachelor's degree or above, 3+ years of experience in operations, growth, strategy or campaign management at internet companies;
• Proven track record of driving business metrics through campaigns or growth initiatives, especially in user permissions, product adoption, or funnel optimization.
• Strong learning agility and ownership mindset; able to quickly understand new products, policies and systems, and independently drive projects forward in a fast-paced environment.
• Excellent cross-functional communication and stakeholder management skills; capable of coordinating multiple teams and pushing complex initiatives end-to-end under ambiguity.
• Strong data literacy and structured thinking; comfortable using data to define problems, evaluate performance, and make decisions.
• Goal-driven, resilient and detail-oriented; able to balance long‑term strategy with hands‑on execution and rapid iteration.

Preferred Qualifications

• Working experience in local services, maps / location-based services or O2O industries is preferred.
• Strong product and data sense, data analytics and problem solving skillset
• Deep understanding of user behavior and in‑app experience is a plus.
• Experience with dashboards, experiments or SQL is a plus.

Job Information

For Pay Transparency: Compensation Description (annually)

The base salary range for this position in the selected city is $108000 - $208800 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.