Campaign Manager, Customer Growth

Global Payments; Austin (TX); Remote; USD 60,000 - 80,000; Full time

Job summary

An established industry player is seeking a Customer Growth Campaign Manager to drive revenue growth through innovative marketing strategies. This pivotal role involves designing and executing cross-sell and upsell campaigns tailored for existing clients in the Americas. The ideal candidate will leverage their expertise in B2B SaaS marketing, utilizing data-driven insights to enhance customer engagement and retention. Join a dynamic team committed to excellence and innovation in the payments technology landscape, and make a significant impact on customer experiences and business outcomes.

Qualifications

• 5+ years of experience in B2B SaaS customer lifecycle marketing.
• Strong relationship builder with proven ability to execute engaging marketing programs.

Responsibilities

• Develop and implement cross-sell and upsell campaigns for existing customers.
• Monitor and optimize campaign performance across multiple channels.

Skills

B2B SaaS marketing

Campaign management

Customer lifecycle marketing

Analytics

Communication skills

Collaboration

Tools

Marketing automation tools

CRM tools

Job description

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.

Campaign Manager, Customer Growth (Remote)

About the Company:

Global Payments Inc. (NYSE: GPN) is a leading payments technology company delivering innovative software and services to our more than 4.6 million customers, including 1,500 financial institutions and 4,000 technology partners in 100 countries. Our technologies, services, and team member expertise allow us to provide a broad range of solutions that enable our customers to operate their businesses more efficiently across a variety of channels around the world.

The Merchant Solutions division enables businesses of all sizes to securely accept card, check, and digital forms of payment. Unlike some payment solution providers, we manage end-to-end processing of the payments. We also provide specialty point-of-sale and integrated business management software that is industry-specific, with analytics, marketing customer engagement, employee/worker management, payroll, and reporting services for our business customers.

Our Marketing Vision:

The marketing function of Global Payments is responsible for Brand, Product Marketing, Growth, and Revenue Performance for Merchant Solutions. Our Revenue Marketing team’s vision is to drive growth by putting the customer at the front and center of everything we do and to be accountable for driving the best outcomes for our customers, employees, and business. We aim to understand the customer experience from their first engagement with us through their entire relationship and to constantly drive improved value to them.

Job Summary:

The Customer Growth Campaign Manager has a business-critical role within the Revenue Marketing organization and will significantly impact revenue growth. This person will develop and orchestrate cross sell and upsell marketing plans for existing customers in the Americas, utilizing integrated, omni-channel campaigns.

This high-impact role requires a results-driven, innovative marketer who takes initiative and deeply understands the customer. They should have proven experience running campaigns that align with the customer decision journey and using paid and organic marketing channels to drive growth and retention.

Responsibilities

1. Develop and Execute Campaigns: Design and implement effective cross-sell and upsell campaigns targeting existing customers. Utilize data-driven insights to tailor strategies that resonate with different merchant segments within the Americas.
2. Campaign Management and Optimization: Monitor, analyze, and optimize campaign performance across multiple channels, including but not limited to email, social media, digital advertising. Adjust strategies in real time to achieve targets and improve customer engagement and conversion rates.
3. Collaborate with Sales and Product Teams: Work closely with sales and product marketing teams to align campaign goals with business objectives and ensure messaging consistency.
4. Reporting and ROI Analysis: Regularly report on campaign results, including audience insights, channel effectiveness, and business impact.

Job Requirements

1. Minimum of 5 years of experience in B2B SaaS customer lifecycle marketing
2. Proven track record of building and executing highly engaging, revenue-driven marketing programs
3. Demonstrated understanding of cross sell and upsell campaign architecture and the customer decision journey
4. Strong relationship builder and high collaborator with marketing leadership and other stakeholders
5. Ability to leverage analytics, marketing automation, and CRM tools to derive campaign performance insights
6. A resourceful marketer who is self-motivated and disciplined with the ability to define and achieve objectives
7. Excellent communication skills, particularly when articulating findings in meaningful, straightforward ways to leadership stakeholders with an emphasis on actionable insights
8. Experience with payments, payroll or point of sale is highly preferred.

Our Core Values:

1. Passion: We are deeply committed to serving our customers and supporting our team members and communities
2. Care: We are kind, compassionate, inclusive and empathetic
3. Accountability: We are trusted to always do the right thing and are responsible for our outcomes
4. Excellence: We deliver outstanding quality in all that we do with a high degree of integrity, pride, and professionalism
5. Ingenuity: We are solution-oriented and innovation-focused

Diversity and EEO Statements

Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.